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Earn Up to 1,500 Bonus Mileage Plan Miles by Shopping for the Holidays 2016

Effective through Wednesday, December 21, 2016 at 11:59:59 in the evening Eastern Daylight Time, you can earn up to 1,500 bonus Alaska Airlines Mileage Plan miles — in addition to the standard Mileage Plan miles earned — during the Get It In Time Holiday Bonus campaign at the Mileage Plan Shopping portal by spending the following minimum amounts of money for shopping for qualifying purchases on your favorite products from hundreds of participating retailers…

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Your Chance to Win a Trip for Two in the #Twogether Sweepstakes in Celebration of the Merger of Alaska Airlines and Virgin America

In celebration of the acquisition of Virgin America by Alaska Airlines being completed earlier today, you could be one of 600 people to win two certificates — which can be used toward round-trip economy tickets on flights flights marketed by Alaska Airlines and operated by Alaska Airlines, Virgin America, Horizon, SkyWest or PenAir to a choice of greater than 100 destinations with the #Twogether Sweepstakes — excluding flights to…

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Alaska Airlines Acquisition of Virgin America Approved by Department of Justice

The commercial aviation industry in the United States officially shrunk a little more due to consolidation, as the United States Department of Justice approved the acquisition of Virgin America Incorporated by Alaska Airlines earlier today after the completion of its review…

…but although Alaska Airlines was not required to divest any assets as a condition of clearance, the approval was under the condition of a caveat…

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Shop to Earn Thousands of MileagePlus, Mileage Plan and AAdvantage Miles

You can shop to earn thousands of MileagePlus, Mileage Plan and AAdvantage miles through their respective Internet shopping portals through Sunday, November 20, 2016 at 11:59 in the evening Eastern Standard Time — but the earnings and amount of spend required vary between programs, which are detailed below.

Earn a one-time bonus of up to…

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Proof That AAdvantage Miles are Worth More Than Mileage Plan Miles? The Miles to Anywhere Sweepstakes

There are two identical sweepstakes being offered by the frequent flier loyalty programs of American Airlines and Alaska Airlines — one ends tomorrow and the other recently began, respectively — and eShopping; and it seems that AAdvantage miles are worth more than Mileage Plan miles.

According to the terms and conditions of both sweepstakes, the approximate retail value of 20,000 American Airlines AAdvantage miles is…

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Earn Up to 1,500 Bonus Mileage Plan Miles by Shopping for Back to School

Effective through Sunday, August 14, 2016 at 11:59:59 in the evening Eastern Daylight Time, you can earn up to 1,500 bonus Alaska Airlines Mileage Plan frequent flier loyalty program miles — in addition to the standard Mileage Plan miles earned — during the Back to School bonus campaign at the Mileage Plan Shopping portal by spending the following minimum amounts of money for shopping for qualifying purchases on your favorite products from hundreds of participating retailers…

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Earn Double Alaska Airlines Mileage Plan Miles on Japan Airlines

Effective as of today, earn double Mileage Plan frequent flier loyalty program miles for first class, business class, premium economy, and select economy class fares when you fly as a passenger on an airplane operated by Japan Airlines nonstop to Japan from Los Angeles, San Diego, San Francisco, or Vancouver through Friday, September 30, 2016 — but…

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Alaska Airlines Mileage Plan Is NOT Going to Revenue-Based Model

There have been articles reporting that the Alaska Airlines Mileage Plan frequent flier loyalty program is converting from earning miles based on distance to earning miles based on revenue…

…and — contrary to those articles — that is simply not the case, according to this “tweet” from the official Twitter account of Alaska Airlines…

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“So What Will Happen to My Miles?” Alaska Airlines to Acquire Virgin America

Well, here we go again: yet another airline merger has been announced, as the news of Alaska Airlines to acquire Virgin America for $2.6 billion in cash seems to have people generally more puzzled than emotional about it — and there has been plenty of emotion regarding this announcement.

The announcement is being discussed ad nauseum just about everywhere by the media and authors of weblogs, speculating what will happen, what if this, will this that. What a waste of time.

Let us first stick to what we do know — or can fairly reliably predict, anyway…

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Brand Refresh Unveiled for Alaska Airlines

Other than this minor update of its logo back in August of 2014, the new brand of Alaska Airlines is the first major change in 25 years; and the brand refresh unveiled earlier today to a crowd of approximately 1,800 employees shows a streamlining of the logo and the livery of its fleet of aircraft.

Here is a video with an explanation of the new brand for Alaska Airlines by Sangita Woerner, who is the vice president of marketing for the airline…

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