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Virgin America Name to Cease to Exist in 2019

After what is being called “careful consideration,” the Virgin America name will likely cease to exist as a brand sometime in the year 2019 — exactly when has not yet been determined — as part of the continued integration with Alaska Airlines, which announced the acquisition of the airline almost one year ago and was approved by the Department of Justice of the United States on Tuesday, December 6, 2016.

Virgin America Name to Cease to Exist in 2019

Although the two airlines will adopt the name and logo of Alaska Airlines — whose refreshed branding was unveiled back in January of 2016 — the combined airline…

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Your Chance to Win a Trip for Two in the #Twogether Sweepstakes in Celebration of the Merger of Alaska Airlines and Virgin America

In celebration of the acquisition of Virgin America by Alaska Airlines being completed earlier today, you could be one of 600 people to win two certificates — which can be used toward round-trip economy tickets on flights flights marketed by Alaska Airlines and operated by Alaska Airlines, Virgin America, Horizon, SkyWest or PenAir to a choice of greater than 100 destinations with the #Twogether Sweepstakes — excluding flights to…

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Alaska Airlines Acquisition of Virgin America Approved by Department of Justice

The commercial aviation industry in the United States officially shrunk a little more due to consolidation, as the United States Department of Justice approved the acquisition of Virgin America Incorporated by Alaska Airlines earlier today after the completion of its review…

…but although Alaska Airlines was not required to divest any assets as a condition of clearance, the approval was under the condition of a caveat…

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Link Your Marriott and Starwood Accounts to Transfer Points and Match Elite Status

Not wanting to add to the flood of articles at BoardingArea earlier today pertaining to the ability to now link your Marriott Rewards and Starwood Preferred Guest program accounts with each other, I decided to wait until now to post this article, as there was no rush to impart this news.

If you are a member of the Marriott Rewards, Ritz Carlton Rewards, and Starwood Preferred Guest frequent guest loyalty programs, you can link all three accounts together and maximize your earnings and redemptions, which is considered by many members to be great news.

However, you cannot…

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AccorHotels Acquisition of Fairmont, Raffles and Swissôtel Completed Today

“Following the approval of shareholders at the General Shareholders Meeting on July 12, 2016, AccorHotels Group officially announces the acquisition of FRHI Hotels & Resorts (FRHI) and its three prestigious luxury hotel brands: Fairmont, Raffles and Swissôtel”, according to this official press release. “This addition of three remarkable brands instantly positions AccorHotels as a leading player in the global luxury hotel market, increases long term growth potential and profitability, and significantly expands the company’s footprint in North America, the world’s largest and most influential consumer market.”

AccorHotels Group — which…

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Fodor’s to be Acquired by Internet Brands

Internet Brands — which is the company that owns FlyerTalk and other Internet web sites — has reached an agreement with Penguin Random House to acquire Fodor’s.

“The agreement reflects the growing value and potential of digital and mobile consumer engagement with travel information and content”, according to…

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Carlson Hotels Acquired by HNA Tourism Group

Consolidation in the global lodging industry continues, as illustrated by this press release revealing the agreement that Carlson Hotels, Incorporated — which was founded by Curt Carlson in 1938 — is to be acquired by HNA Tourism Group Company, Limited.

No details have been given at this time as to the financial information associated with the acquisition; nor has a specific timeline of the completion of the acquisition yet been released publicly; although…

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“So What Will Happen to My Miles?” Alaska Airlines to Acquire Virgin America

Well, here we go again: yet another airline merger has been announced, as the news of Alaska Airlines to acquire Virgin America for $2.6 billion in cash seems to have people generally more puzzled than emotional about it — and there has been plenty of emotion regarding this announcement.

The announcement is being discussed ad nauseum just about everywhere by the media and authors of weblogs, speculating what will happen, what if this, will this that. What a waste of time.

Let us first stick to what we do know — or can fairly reliably predict, anyway…

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Could Carlson Rezidor Hotel Group Be Sold or Acquired?

“Carlson, the owner of Radisson and other hotel brands that are part of Carlson Rezidor Hotel Group, is exploring strategic alternatives for the hotel company that could include a partnership, merger or sale of the company, according to people familiar with the matter.”

I normally do not engage in articles pertaining to rumors; but I found this article written by…

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Reminder: Motel 6 is NOT Owned by AccorHotels

“They will get free tissues to cry into at the Motel 6” is what bluecat — a reader of TravelBloggerBuzz — posted in response to how members of the President’s Club frequent guest loyalty program feel about the announcement of AccorHotels to acquire Fairmont, Raffles and Swissôtel by issuing 46.7 million new Accor shares and a cash payment of $840 million.

I have been seeing references around the Internet — such as aforementioned comment — which seem to imply that the Motel 6 lodging chain is still owned by AccorHotels.

Although it is true that AccorHotels purchased the budget motel brand back in 1990, it had sold the Motel 6 and Studio 6 lodging chains to…

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