The Fiasco Regarding Southwest Airlines Rapid Rewards 2.0 Internet Web Site

A Sad Day For This Proud Airline defines the tone of the discussion and epitomizes the thoughts and feelings of FlyerTalk members regarding the Internet web site of Southwest Airlines, which has not been functioning properly.

Given that the Southwest Airlines airfares cannot typically be purchased through normal Internet channels such as on-line travel agencies, the dysfunction of the Internet web site might have been detrimental to the bottom line financially for Southwest Airlines — not to mention the frustration and aggravation felt by its customers.

How well can Southwest Airlines recover from this debacle?

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