5,000 Bonus TrueBlue Points for Any Three Round-Trip Flights

This appears to be an extraordinarily simple promotion by jetBlue Airways:
Fly as a passenger on three round-trip or six one-way flights in 2013. Get 5,000 TrueBlue frequent flier loyalty program points.
That’s it.

Photograph ©istockphoto.com by Chris Parypa.

Use the 5,000 TrueBlue frequent flier loyalty program points on any seat on any flight at any time. No registration is required. No airfares seem to be excluded. No particular person is targeted for this promotion. No exceptions of any kind. There do not seem to be any terms and conditions — other than that you need to be a member of the jetBlue TrueBlue frequent flier loyalty program, of course.
As other frequent flier loyalty programs keep implementing policies which are increasingly complicated to understand and follow for which to qualify, I have only one question: why can’t they be as simple as this promotion by jetBlue?
This promotion reminds me of the good old days when frequent flier loyalty programs were simple to understand and easy in which to participate but where all members can benefit…

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