A Promotion Gone Wrong at a Marriott Hotel Property?
A 1$ Rooms at the JW Marriott at LA LIVE promotion to celebrate the first anniversary of the opening of the J.W. Marriott Los Angeles at L.A. Live became dead after a public relations blunder where the promotion, originally set to launch at 9:00 in the morning Pacific Standard Time on February 15, instead started one hour earlier with no notice other than what was posted at a third-party weblog.
Ten lucky people were given the opportunity to stay overnight with accommodations in the 1,566-square-foot Chairman Suite, overlooking the Los Angeles skyline, with two glasses of champagne at gLAnce Wine Bar, breakfast for two at LA Market restaurant and complimentary valet parking — which supposedly normally retails for a room rate of as much as $90,000.oo.
Needless to say, those who did not secure the suite for $1.00 passed on the regular room rate — some with a bitter taste in their mouths, at that…