AccorHotels to Acquire Fairmont, Raffles and Swissôtel
T he consolidation of the lodging industry appears to be in full swing with the latest announcement of AccorHotels to acquire Fairmont, Raffles and Swissôtel by issuing 46.7 million new Accor shares and a cash payment of $840 million, according to this official press release.
AccorHotels to acquire Fairmont, Raffles and Swissôtel
This strategic deal — which will include greater than 56,000 rooms in 155 hotel and resort properties, of which 40 are currently under development — is the result of the signing of an agreement with the Qatar Investment Authority; Kingdom Holding Company of Saudi Arabia; and Oxford Properties, an Ontario Municipal Employees Retirement System company for the acquisition of FRHI Holdings Ltd, which is the parent company of the Fairmont, Raffles, and Swissôtel brands.
As a result of this acquisition, AccorHotels — which is based in France — will not only have a larger presence in North America; but it will also be a key player in the luxury and upscale hotel property segment of the lodging industry.
Qatar Investment Authority and Kingdom Holding Company of Saudi Arabia are to become major shareholders, with 10.5 percent and 5.8 percent of the share capital respectively.
Key Hotel and Resort Properties
Key hotel and resort properties which will become part of the worldwide portfolio of AccorHotels include:
The Savoy in London
Fairmont Peace Hotel in Shanghai
The Plaza Hotel in New York
Le Royal Monceau – Raffles Paris
Fairmont San Francisco
Fairmont Banff Springs in Canada
Fairmont Le Château Frontenac in Quebec
Fairmont Grand Del Mar in San Diego
Swissôtel The Stamford in Singapore
There is no official word as of yet how Le Club Accorhotels — the frequent guest loyalty program — will look once the acquisition has been completed. This is assuming that regulatory approval has been granted for this deal by the appropriate government entities and stakeholders.
AccorHotels currently has approximately 3,800 properties in 92 countries prior to the consummation of this deal under such brands as Sofitel, Novotel, Mercure and Ibis.
“It is indeed in many ways sad that we’re seeing this little wave of takeovers”, posted FlyerTalk member IMH in this discussion. “There’s enough sameness out there already without IHG, Marriott and Accor getting even bigger. But once we accept that the industry consolidation is happening it is hard to think of a better outcome for both FRHI and Accor customers.”
Contrary to the chagrin of some fellow FlyerTalk members, stimpydoes not see this announcement as bad news. “I don’t see any shame here. It’s good news to add them into the Accor family. Accor’s new CEO has things moving in the right direction.”
In another discussion where many FlyerTalk members are mourning the news rather than celebrating it, FlyerTalk member CanuckFlyHighdisagrees: “Absolutely terrible news. I can’t think of a worse fit for Fairmont. Our beloved FPC program will be shredded to the Accor points program, and my stays will go from 50/year to 0.”
Hinting that there may possibly either be more mergers and acquisitions in the future, the press release states that this deal will “provide a stronger platform to continue aggressive worldwide expansion” for AccorHotels in what portends to be further consolidation of the lodging industry worldwide.