Alert: Those Free Bonus Points Expire Today From Hertz Gold Plus Rewards November 25 2019

If you were one of those lucky members of the Hertz Gold Plus Rewards frequent renter loyalty program who received a notice via e-mail message that you have been awarded bonus points on Friday, November 15, 2019, then today, Monday, November 25, 2019 is the last day on which you can use them before they expire and disappear.

Alert: Those Free Bonus Points Expire Today From Hertz Gold Plus Rewards November 25 2019

The bonus points were added to round up the total number of points in the membership accounts of selected members of the Hertz Gold Plus Rewards frequent renter loyalty program to an even amount — enough points to redeem for an award for the rental of a vehicle, which must be picked up through Friday, January 31, 2020.

The e-mail message which was sent from Hertz as a reminder is as follows:

Source: Hertz.

Your limited-time offer ends soon.

Hurry. Your bonus points expire Monday.

Take advantage of your bonus point reward before it expires on 11/25/19. A free* rental reward for your loyalty is waiting for you.

The original e-mail message which was received was as follows:

Source: Hertz.

Congratulations. You’ve been selected for a limited-time offer. Check your account. You’ve been awarded bonus points. As one of our most loyal customers, you’ve earned bonus points* for the month of November. These points earn you a free* rental reward.

As per this discussion on FlyerTalk, others have received a similar offer; but FlyerTalk member KevinMD actually received a whopping four — yes, four — points to round up to the next rental award level.

The points must be used towards an award for the rental of a vehicle, which must be picked up through Friday, January 31, 2020.

Select Terms and Conditions

Points may not be used to cover taxes and fees. Point values may vary during peak periods. Bonus points are valid only on Standard Rewards up to one-week free rental rewards. If bonus points are not redeemed for the next greater standard day reward by Monday, November 25, 2019, then bonus points will be removed from your account. Offer valid only for renting vehicles at rental facilities located in the United States and Canada. Additional terms apply.

Summary

I initially thought that the 416 points which were added to my membership account was an odd number — until I realized that that number was selected to round up the total number of points in my account for the next rental award level. I will likely not take advantage of this offer and lose those 416 bonus points — especially as I have a feeling this is not the last time a promotion similar to this one will be offered from Hertz Gold Plus Rewards.

If you have wanted to use your Hertz Gold Plus Rewards points as soon as possible, this is possibly a good deal…

…but if you have no plans to use your Hertz Gold Plus Rewards points within the next ten days for the rental of a vehicle within the next 78 days, this offer may not only seem bizarre but also downright fiendish.

I also initially thought that this offer was a “giveback” of sorts after the perceived devalutions which this frequent renter loyalty program has recently undergone — but that thought was wrong. Articles pertaining to those perceived devalutions include:

Photograph ©2017 by Brian Cohen.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BoardingArea