Am I the Only One Who is Glad That Amazon Prime Day 2018 is Over?

If you are one of the people who saved a significant amount of money during this whole Amazon Prime Day spectacle, good. I hope you got whatever it is that you wanted at a great price…

Am I the Only One Who is Glad That Amazon Prime Day 2018 is Over?

…but I just could not stand all of the attention this event received. Whenever television networks, newspapers, and other traditional media organizations treat the event of a corporate entity as news that — along with word of mouth — is the ultimate magic for which marketing employees hope and dream. No one could pay for that kind of effective advertising through which trusted sources are reporting on the event.

Perhaps the deals were better this year. In years past, I do not remember anything being such a bargain that I wanted to join as a member of Amazon Prime — even with the free trial of 30 days.

Nonetheless, BoardingArea was plastered with articles pertaining to Amazon Prime — as well as weblogs found elsewhere — for the past two days. For me, it was simply too much.


While I have shopped at Amazon in the past and have procured a decent deal here and there, my patronage was rare at best. I do not remember when was the last time I purchased anything at Amazon, as it does not always have the best deals and the best prices, in my experience.

What you might not know is that Amazon once was an affiliate partner of The Gate. I let that partnership lapse because I could not find what I believed was a bargain deal related to travel which I thought was good enough to post in an article; and I choose not to deal with manufactured spend. I wrote exactly one article with affiliate links to Amazon; and that was to publicize a book which was authored by a fellow frequent flier. Perhaps I am leaving money on the table; but I could always apply again in the future to become an affiliate partner with Amazon.

In the meantime, I remain as unexcited about Amazon today as I have years ago when the company was in its nascency — I do not believe it should disappear or go away, though — but I suppose I am simply an anomaly.

Am I the only one who is glad that Amazon Prime Day 2018 is over?

Photograph ©2017 by Brian Cohen.

24 thoughts on “Am I the Only One Who is Glad That Amazon Prime Day 2018 is Over?”

  1. Poor thing says:


  2. Joel says:

    I didn’t even sign up as a Prime member. I managed to snag 2 pairs of shoes at $95, coupled with a 1 MR redemption to trigger an Amex discount of $30. International shipping to me was $26, so having the discount > international shipping was enough to pull the trigger. To me that was worthwhile because my feet are big and the local stores don’t stock my size/the options are limited. Plus… Amex Offers came up with a sweet Amazon deal of 3x MR/$ spent… TAKE!

    1. Brian Cohen says:

      You really lucked out, Joel. Good for you!

      Finding shoes which are on sale and actually fit can be hit or miss, depending on the circumstances.

  3. Rick I says:

    Bose 25 noise cancelling headphones for $27. Fire Tablets7 for $10.58 each.

    If you are a reseller or buying Christmas present early, it was quite the savings day. Following Dansdeals, and Frequent Miler pays off handsomely and covers the cost of Amex annual credit card fees

    1. Brian Cohen says:

      Glad to see that you are not completely out of retirement, Rick I; and that you capitalized on the deals.

      How are you doing?

      1. Rick I says:

        Doing fine. Thanks for asking. I’m about done with travel credit cards (BofA, Chase and Amex have cut us virtually cut us off) but now doing cashback and still having fun

  4. Kate says:

    No, not the only one!

  5. DaninMCI says:

    I’m glad it’s over. I only found one or two items worth buying. I think it gets a lot of hype from affliates and resellers. I did pull the trigger on the Bose QC25 deal but not sure it was wise. It was a great price for something I likely didn’t need but I did buy one for a gift. Amazon doesn’t always have the best price but there are a few items I buy there on a regular basis like coffee just because it’s easy. I wish they would kill or change the prime pantry deal. It just doesn’t work for me.

    1. Brian Cohen says:

      Well, at least you found something, DaninMCI.

      I believe Amazon is attempting to be the ubiquitous destination for shopping across all target markets; but although some good deals can be had, I dislike the overall experience and typically shop elsewhere.

      The Amazon shopping experience just is not for everybody at all times, as you pointed out.

  6. Nancy says:

    And I thought I was the only one that wasn’t an Amazon Prime member 🙂

    1. Brian Cohen says:

      I am glad that you are a part of our exclusive club, Nancy!

  7. mallthus says:

    I use Amazon a lot, as I find the convenience a huge benefit. It’s important to not rely on them for all purchases, as sometimes they’re more expensive, but, overall, I find them to be fairly priced. Driving 10 miles (25 if I’m going to a mall) and hoofing through a store to save a buck or two is a poor use of my time.

    That said, I was very disappointed in this year’s Prime Day. The deals were not terribly exciting and the few things I did see were deals on things I already owned or didn’t need/want.

    1. Brian Cohen says:

      I may not like the Amazon experience, mallthus; but I would much rather shop there than at a mall.

      Come to think of it, I cannot remember the last time I actually shopped at a mall. I never liked them…

  8. Carl P says:

    I stopped dealing with Amazon a few months ago when their customer service was totally worthless when some other account was set up using my credit card. They knew it, supposedly closed the account, and still let the charges Had to dispute through bank,

    I feel better Amazon-free, and actually avoided BA a few days while it seemed to be more of an Amazon promoting site than a travel or miles/points site. I get tire of hearing how to save $5 there, etc.

    1. Brian Cohen says:

      I did not want to touch on the aspect of customer service, Carl P, because I thought that my potentially negative experience was an anomaly.

      Unfortunately, the largest Internet companies also typically have the poorest customer service, as they seem to rely heavily on automation and not on human contact.

      Sometimes even finding the right contact information to properly resolve an issue can be a time-consuming experience in and of itself when things go wrong.

  9. Bernard says:

    THANK YOU for speaking your mind, because I thought I was the only one that was the oddball thinking these DEALS weren’t all that fantastic. It was funny to see 3-4 bloggers post about the same damn bose headphones that it was such an incredible bargain, but looking past that, do I really need another NON-WIRELESS headphones? You get all these odd “deals” specifically for gadgets and non-necessity items that MUST be sold by amazon. Afterall, these “deals” all seemed like stock clearance for the warehouse in Amazon, so it all seemed like only a win for the company. Win for the consumer if you happen to really truly need another generic blender or speaker..

    I must say though, I was compelled by the promo code for 20% discount if you spend a minimum of $500 and using 1 Amex MR point. However, I was disappointed to find out I wasn’t targeted, so NO DEAL for me. Which left me with the 3x MR points that expires end of next month, so I can actually make calculated decisions on the purchases I actually need on the site.. Not impulse ones..

  10. J.M. Hoffman says:

    Yes and no. I’m also not a fan of Amazon Prime Day, and I wasn’t going to write about it.

    But then yesterday I found one unbelievable sale: $500 for a camera that sells everywhere else for $800. It’s a camera I’ve recommended many times, so when I saw it so highly discounted I told my readers about it. (The camera is the Panasonic FZ1000, which I mention, for example, here: Buying Your First Real Camera: Five Suggestions Based on What You’re Looking For.)

    I suspect a lot of people are in the same boat, with one item that makes the day worthwhile.

  11. askmrlee says:

    I am a prime member and I use it primarily to save time from driving around store to store. Plus I find it convenient to use the Dash Wand to scan the barcode on an item to get it into the shopping cart so that I don’t have to remember to search for it again when I’m ready to buy. I do NOT pick the option to auto-ship upon scanning. Hell no!

    I was tempted to pull the trigger on a Roomba vacuum, because it was “only” $188 instead of regular price at $250 or whatever. Then I remembered that I didn’t need any more stuff in the house and it’s not a bargain if I didn’t need the item in the first place.

    I bought two bottles of supplements that I normally buy because they did go on “prime lightning deal” to a lower than usual price, so I guess I did fall into the hype a little bit. But seeing a facebook posting of people comparing their shopping cart totals on those damn Bose Headphones made me realize what a powerful marketing machine Amazon is now. No wonder Bezos is the world’s richest person.

    @Bernard. The Amex discount of 20% is not on a minimum spend of $500. It was simply a 20% off amazon sold/shipped products when you redeem at least 1 MR point.

  12. Carl P says:

    “Then I remembered that I didn’t need any more stuff in the house and it’s not a bargain if I didn’t need the item in the first place. ”

    Wise words. Enough said.

  13. colleen says:

    As my husband mentioned to me (similarily) regarding Costco: “You’re gonna go broke saving money”

  14. Paul Fagan says:

    Agree with Mallthus. I was not impressed

  15. Allenbo says:

    I’m a prime member and bought something for my wife. But Im with you on the over the top hype. Enjoy your blog by the way. I find your straightfowardness and honest critiquing refreshing.

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