Another Wyndham Devaluation: Airline Miles Conversion Rate Doubles — and Again With No Notice
The Wyndham Rewards frequent guest loyalty program does it again with what is being known as another “stealth” devaluation — this time, the number of Wyndham Rewards frequent guest loyalty program points needed to convert to airline frequent flier loyalty program miles has doubled, according to the following comment posted by FlyerTalk member lotuspad:
“My husband just noticed that Wyndham had doubled its airline mile conversion rate overnight (as of Jan. 31). It used to take 2.5 Wyndham points for 1 airline mile, but now, 5 points per mile.
“It is fine to devalue your reward points, but to do it without any advanced notice is just simply a wrong way to treat customers.”
I completely agree, lotuspad — and this is certainly not the first time that a change in policy in the Wyndham Rewards frequent guest loyalty program has been implemented without any advance notice or announcement whatsoever.
Within the past couple of weeks, a new level known as Tier 9 was added where the redemption of 50,000 Wyndham Rewards frequent guest loyalty program points are required per night — and the change had been implemented with no advance notice or announcement. As of now, the only known hotel property designated as Tier 9 is the Wyndham Koloa Landing at Poipu Beach Wyndham Grand Resort in Hawaii — but there could be other hotel properties lurking at this level without you knowing about it.
Also with no advance notice or announcement, a redemption increase of almost 282 percent was reported in January of 2013 for the Wingate by Wyndham Manhattan Midtown located on West 35 Street in New York.
FlyerTalk members are angry — and I have not seen anyone defend this change in policy as of yet. For example, FlyerTalk member sdsearch — who posts comments regularly here at The Gate, and I appreciate that — posted the following comment:
“And that immediately makes the WyndhamRewards credit card worthless for those who got it to collect miles. (Previously it was the best no-annual-fee Visa/MC card for earning miles, at 0.8 miles for every dollar spent. Now that it’s 0.4 miles for every dollar spent, I bet there’s better value in other cards, though I don’t know which ones offhand.)
“Of course, that factor shows how WyndhamRewards points-to-miles redemption used to be above average, and now they’ve aligned it to be more in line with other hotel programs.
“So one of the last things to make WyndhamRewards special is now gone. (And with it being the only substantial hotel points program without a true elite status, they needed to bribe us somehow!)”
I have said more than once that this is a golden opportunity for the Wyndham Rewards frequent guest loyalty program “to offer something substantially different and poach customer share away from the competition. Capitalize on it. Be more aggressive about enticing potential customers with benefits which they cannot resist. Create more positive differentiation between Wyndham Rewards and competing frequent guest loyalty programs.”
Instead, the people who run this excuse of a frequent guest loyalty program would rather continue to devalue it — which is certainly their prerogative…
…but to do it with no announcement or advance notice is inexcusable and unacceptable — and frankly, I would never deal with a company who does business this way. Frequent travel loyalty programs have already become too complex and confusing when following rules and policies which have been announced without having to be concerned about a surprise “curve ball” being thrown your way — but I have no intention of playing “Gee, what bad news will I unexpectedly face today?” while attempting to do business with a company.
If I cannot trust the company with whom I do business, then it is not worth it to me to patronize that company. Period. End of story…
…and FlyerTalk member lwildernorva “will not waste my time or money with these jokers in the future.”
I have to agree. I have never posted this type of recommendation before, but I suggest that you avoid patronizing or conducting business with the Wyndham Hotel Group in the future, which includes the following hotel brands and business entities:
- Wyndham Hotels and Resorts
- Wyndham Grand Hotels and Resorts
- Wyndham Garden Hotels
- TRYP by Wyndham
- Wingate by Wyndham
- Hawthorn Suites by Wyndham
- Microtel by Wyndham
- Dream Hotels
- Planet Hollywood
- Ramada Worldwide
- Night Hotels
- Days Inn
- Super 8
- Baymont Inn & Suites
- Howard Johnson
- Knights Inn
Unannounced policy changes, unexciting promotions, and a collection of mediocre hotel brands of which I posted my experiences gives me no reason to patronize what some FlyerTalk members back in 2009 thought was — please excuse the professional industry nomenclature — the “suckiest” frequent guest loyalty program ever. You have many other options of frequent guest loyalty programs from which to choose. There is no need for you to settle for a frequent guest loyalty program which is apparently poorly operated and administrated.
Unfortunately, the only message the administrators of the Wyndham Rewards frequent guest loyalty program might seem to understand is loss of income. I personally would stay away — and intend to do so in the future…
…but let us not allow my personal thoughts and opinions to get in the way of the positive aspects of the Wyndham Rewards frequent guest loyalty program, as I simply do not know what they are anymore.
In the spirit of fairness, can someone please post in the Comments section below why you should consider remaining as — or becoming a member of — the Wyndham Rewards frequent guest loyalty program or patronizing the Wyndham Hotel Group?