Best Western Celebrates 70 Years With Smilebration Instant Win Game

B est Western celebrates 70 years with Smilebration Instant Win Game with plenty of prizes to be won as part of its Smilebration social media campaign.

Merile Key Guertin founded the lodging company in 1946 — I cannot find the exact date — as an informal link between hotel properties with each hotel recommending other lodging establishments to travelers. The “referral system” consisted of telephone calls from one desk operator to another.

Best Western Celebrates 70 Years With Smilebration Instant Win Game

This game — which is sponsored by Best Western International, Incorporated and is void where prohibited by law — is open only to legal residents of the 50 United States, the District of Columbia and Canada who are members of the Best Western Rewards frequent guest loyalty program; and who are 18 years of age or older as of the date of entry.

No purchase is necessary to play or win, as a purchase will not increase your chances of winning.

Entry Periods

The Best Western Smilebration Instant Win Game consists of four Friday entry periods — all of which begin at 12:00 in the morning Eastern Standard Time and last for 24 hours until they end at 11:59 in the evening Eastern Standard Time:

  • Entry Period One — November 4, 2016
  • Entry Period Two — November 11, 2016
  • Entry Period Three — November 18, 2016
  • Entry Period Four — November 25, 2016

How to Register and Participate

During the promotion period, complete the registration form here and log in using the same e-mail address and Best Western Rewards membership number which you provided during registration.

There is a limit of nine total game plays possible per entry period per person per Best Western Rewards membership number during the promotion period — regardless of how the game play spins are earned. All game plays must be complete to be eligible.

There are three ways to earn spins during the promotion period:

  • You will earn an automatic spin for both the current or upcoming entry period upon completing registration for this game. If you have not already registered, you must register before 11:59 in the evening Eastern Standard Time on the day of the applicable entry period to receive an automatic spin for the applicable entry period. Automatic spins will be available for use directly after registration if you register on the day of an entry period or at the start of the following entry period, if any. Unused automatic spins do not carry over to the following entry period.
  • You will earn a bonus spin for each night of an eligible stay using your Best Western Rewards membership number in any Best Western branded hotel property in the United States or Canada during the week prior to the following entry periods, which do not include the actual aforementioned Friday entry periods in 2016:
    • Entry period 2 November 5 – November 10
    • Entry period 3 November 12 – November 17
    • Entry Period 4 November 19 – November 24
  • To earn a bonus spin without an eligible stay prior to each entry period, you can access the non-purchase spin request site here and complete all data requested on the request form in order to receive one non-purchase spin, which may only be used during an applicable following entry period; and unused spins will not carry forward to the following entry period.

Eligible Stays

An eligible stay is defined as any stay of one or more consecutive nights at the same Best Western branded hotel property — with the exception of a stay booked through an Internet travel agency; a stay booked through a tour operator; or a stay booked at a special discounted rate. You may not check in, check out and then check in again at the same hotel property for the same night for the purposes of obtaining an extra bonus spin — or your bonus spin may be disqualified.

Eligible stays started before or after the promotion period — but which include at least one night that occurs during the promotion period — will be considered eligible to earn a bonus spin. All bonus spins must be used during the applicable following aforementioned entry period. You may only earn one bonus spin per night for each eligible stay during the qualifying period.


The grand prize trip includes a trip comprised of six days and five nights for two to the winner’s choice of any location within the United States or Canada — with the approval of the sponsor — and will include round-trip economy class air transportation from the major airport nearest to the residence of the winner to destination of his or her choice; and hotel accommodations at a Best Western branded hotel based on double occupancy. The trip may also include car rental or ground transfers — at the sole discretion of the sponsor and as the winner requests — and all trip inclusions must not exceed $10,000.00, which is the approximate retail value of the grand prize.

Available Instant Win Prizes and Awards

Quantity Week One

Quantity Week Two

Quantity Week Three

Quantity Week Four

Approximate Retail Values

A Best Western Rewards Program Tier Upgrade





No Retail Value

70 Best Western Rewards Points





$0.13 each

700 Best Western Rewards Points





$1.27 each

7,000 Best Western Rewards Points





$12.67 each

70,000 Best Western Rewards Points





$127.60 each

$70 Best Western Travel Card





$70.00 each

1 Free Night Voucher





Grand Prize: A trip to anywhere in the United States or Canada, as outlined below.






Select Official Rules

There is a maximum limit of one Best Western Rewards program elite status tier upgrade per person during the promotion period; and members of the Best Western Rewards frequent guest loyalty program who win the upgrade will automatically be upgraded to the level above their current elite status tier within ten days. Participants at Diamond Select elite tier status will not receive a tier upgrade and no other award will be substituted.

Prizes are nontransferable, non-assignable, and no substitution or cash redemption is allowed. Unclaimed prizes will not be awarded.

Best Western Rewards points will be electronically added into the accounts of the winners within ten days after verification of the winners.

Each Best Western branded hotel is independently owned and operated.

Official rules, terms and conditions apply — be sure that you read all of them carefully and agree with them before participating in the sweepstakes — which include but are not limited to those dealing with the topics of:

  • Privacy and personal information
  • Release and limitations of liability
  • Selection and verification of winners
  • Winner notification procedure
  • Disqualification of participants
  • Criteria and restrictions pertaining to claiming and using prizes once they are won
  • Rights
  • Publicity
  • Tax liability
  • Technical issues
  • Legal waivers and statements
  • Unclaimed prizes
  • How to find out the names of the winners
  • What can potentally happen in the event of a dispute
  • Burden of proof of submission of entry
  • Typographical errors
  • Other disclaimers and conditions of participation


Congratulations to Best Western — which underwent an overhaul of its brand design last year — on celebrating 70 years in the lodging industry. Had I known sooner about this promotion, I would have written an article when this press released became available

…but I suppose being late is better than nothing.

Anyway, good luck to you if you decide to participate in this promotion. I hope that you are a winner.

Source: Best Western.

4 thoughts on “Best Western Celebrates 70 Years With Smilebration Instant Win Game”

  1. Vanetta Johnson says:

    I would like to start playing the new game and November winning points

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