Cathay Pacific: New Premium Economy Class; New Long-Haul Economy Seat

Cathay Pacific Airways officially announced details of both its new Premium Economy Class, as well as its new economy class seat for long-haul flights. The following details have been extracted from the official announcement:

The new Premium Economy product will feature a quieter, more spacious cabin than the existing Economy Class with between 26 and 34 seats. The seat pitch will be 38 inches – six inches more than Economy Class – and the seat itself will be wider and have a bigger recline. It will have a large meal table, cocktail table, footrest, a 10.6-inch personal television, an in-seat power outlet, a multi-port connector for personal devices, and extra personal stowage space.
In the air, the Premium Economy Class seat offers a higher level of comfort with more living space in a separate cabin before the Economy Class zone. Passengers will also receive an environmentally friendly amenity kit with dental kit, socks and eyeshade for use during the journey. Larger pillows and noise-cancelling headsets will be provided to enhance the onboard experience.
Premium Economy passengers will be welcomed aboard with juice and champagne, and enjoy an enhanced onboard meal selection. Each passenger will also receive a bottle of water and additional snack choices to include more fresh fruit, energy bar and dessert.
The new Premium Economy cabin will be installed on all Cathay Pacific long-haul aircraft including Boeing 777-300ERs, Boeing 747-400s, Airbus A330-300s and Airbus A340-300s. The first 777-300ER and Airbus A330-300 featuring Premium Economy Class will enter into service in March, and will be available for sale in the first quarter of 2012 for flights departing from April 2012 onwards.
The airline plans to have 87 aircraft fitted with the product by the end of 2013. Premium Economy will initially be featured on the Sydney, Toronto and Vancouver and New York routes, followed by London, Los Angeles, San Francisco, continental Europe and other long-haul routes as the number of aircraft fitted with the product increases.

Passengers will be able to take advantage of priority check-in at dedicated counters and priority boarding before traditional economy class passengers, as well as an increase in baggage allowance.
Meanwhile, the new long-haul economy class seat will feature:

  • A cradle mechanism to enhance the level of comfort in the recline position
  • The latest high-resolution touch-screen personal televisions
  • A USB outlet and an outlet that allows passengers to connect their own mobile devices to view content through the personal televisions
  • Improved living space
  • More personal storage space

The new seats will be fitted on all Cathay Pacific long-haul Boeing 777-300ER and Airbus A330-300 aircraft. The first aircraft featuring the seats will enter service in March flying to Sydney and Toronto initially. A total of 36 Boeing 777-300ERs and 26 Airbus 330-300s will be fitted with the seats by December of 2013.
Despite what appears to be good news, not all FlyerTalk members are happy about the announced product improvements. Find out the reasons why here.

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