Scott Jordan, Chief Executive Officer and founder of SCOTTEVEST/SeV Travel Clothing, alleges that Delta Sky Magazine rejects ad from Scott eVest because it markets its products as a means to “stay organized and avoid extra baggage fees” with “the most stylish way to beat the system,” possibly threatening to jeopardize Delta Air Lines from profiting on collecting those ancillary baggage fees. Sky magazine is the official on-board magazine for Delta Air Lines.
However, does buying products from SCOTTEVEST/SeV Travel Clothing really help passengers avoid extra baggage fees? Does Sky magazine have the right to refuse advertising any way they choose as they see fit, and is this alleged refusal a way of protecting the business of Delta Air Lines? Is this issue legitimate, or simply a public relations tactic?
The story, as well as links to the controversial advertisements, video statements by Mr. Jordan, and related news and social media Internet web sites can be found here.