Club Carlson Becomes Radisson Rewards

As this press release from Carlson Rezidor Hotel Group announced the change of its corporate identity to Radisson Hotel Group at the International Hotel Investment Forum in Berlin effective as of Thursday, March 5, 2018, so has the Club Carlson frequent guest loyalty program been renamed Radisson Rewards to reflect the newly rebranded lodging company with a new global brand architecture.

Club Carlson Becomes Radisson Rewards

The “refreshed” loyalty program is meant for members to more easily associate their benefits with all brands and initiatives — and although changes have been introduced to the updated frequent guest loyalty program, all of the account numbers and point balances of current members remain the same.

Also, Quorvus Collection has been rebranded as Radisson Collection; and Country Inns & Suites by Carlson has been rebranded as Country Inns & Suites by Radisson.

As the eleventh largest lodging company in the world with greater than 1,400 hotel and resort properties in operation worldwide, members of the Radisson Rewards program enjoy access to benefits across these brands of Radisson Hotel Group:

Details of Radisson Rewards

The elite status tier names of the Radisson Rewards program have changed to not only reflect the new name of the frequent guest loyalty program; but it is also for easier understanding of the elite status tier structure “and new thresholds for a faster and more accessible path to elite status.”

This chart reflects the elite status tiers of both the former Club Carlson and the new Radisson Rewards, with reduced minimum qualifications for easier accessibility to earn elite status:

CLUB CARLSON — FORMER
FORMER THRESHOLD
RADISSON REWARDS — NEW
NEW THRESHOLD
PERCENT FEWER NIGHTS
Red Not Applicable Club Not Applicable Not Applicable
Silver 15 Nights or 10 Stays Silver 9 Nights or 6 Stays 40 Percent
Gold 35 Nights or 20 Stays Gold 30 Nights or 20 Stays Almost 15 Percent
Concierge 75 nights or 30 Stays Platinum 60 Nights or 30 Stays 20 Percent

You will continue to earn points on eligible stays and food and drink charged to your room.

TIER
FORMER EARN RATE
NEW EARN RATE
Club 20 Points Per Dollar 20 Points Per Dollar
Silver 15 Percent Bonus 22 Points Per Dollar
Gold 35 Percent Bonus 25 Points Per Dollar
Platinum 75 Percent Bonus 35 Points Per Dollar

Radisson Rewards also has a new digital home. Members can book direct and access their membership data at radissonhotels.com/rewards and with the Radisson Rewards mobile software application program, which is available for Apple and Google devices. Radisson Rewards Platinum guests will also have dedicated access to call center agents 24 hours per day, seven days per week.

Radisson Rewards Visa cardholders in the United States can now earn up to three free award nights upon renewal — in addition to the normal earning of base points — based on spend.

The update also aligns the three Business to Business programs of Radisson Hotel Group — Look to Book, Club Carlson for Planner and Club Carlson for Travel Arrangers — under one umbrella program known as Radisson Rewards for Business. The new name provides a simplified message that is closely aligned to the consumer program so that meeting and event planners, travel agents and executive assistants realize the full benefits of the program when booking with the Radisson Hotel Group. Radisson Rewards for Business members will continue to earn points as before, as there are no changes to the current structure.

For a full overview of all program changes, please visit www.radissonhotels.com/rewards/newradissonrewards.

List of Benefits For Members of Radisson Rewards

All members of Radisson Rewards will receive two bottles of water per room, per stay at participating locations in the Americas.

Other benefits which are offered to you by Radisson Rewards — based on the elite status tier which you have earned — include:

RADISSON REWARDS MEMBER BENEFITS
CLUB
SILVER
GOLD
PLATINUM

Requirements

Not Applicable 9 nights
or 6 stays
30 nights
or 20 stays
60 nights
or 30 stays

Members Only Rate

Members save up to 10% more when booking direct on our websites or mobile app.

Points for Hotel Stays

Earn points per U.S. dollar spent on Eligible Stays and food and drink purchases charged to your room during an Eligible Stay.

20/$1 22/$1 25/$1 35/$1

Discounts on Food and Drink

Receive discounts on food and drinks at participating hotel restaurants.1

5 Percent 10 Percent 15 Percent 20 Percent

Free Award Nights

Enjoy free Award Nights starting at 9,000 points with no blackout dates on standard rooms.

Partner Redemption Offers

Redeem points for airline miles, gift cards, prepaid cards and more.

Points + Cash

Use Points + Cash for Award Nights starting at 5,000 points.

Points for Meetings and Events

Earn 5 points per U.S. dollar spent on Event Purchases via Radisson Rewards for Business.

Complimentary Water

Members receive 2 complimentary bottles of water with every stay.2

All Eligible Nights Count

Points + Cash nights and Award Nights count toward Elite status.

Rollover Nights

Get a jump-start on the new program year: We automatically carry forward Eligible Nights toward Elite status.3

Complimentary Room Upgrade

Enjoy a room upgrade, offered at check-in for Eligible Stays when available.4

Early Check-In and Late Check-Out

Early check-in or late check-out upon request for Eligible Stays.5

In-Room Welcome Gift

Available to Elite members during Eligible Stays.

Room Availability Guarantee

Enjoy our room availability guarantee when you book an Eligible Stay using our exclusive Elite Member Services Line (found on the back of your member card).6

72 hours 48 hours

Free Breakfast

Enjoy a great start to the day with a complimentary breakfast at participating hotel restaurants during Eligible Stays.7

Platinum Member Services Line

Exclusive use of our dedicated 24 hours 7 days a week Platinum Member Services Line — found on the back of your membership card — for assistance with your account information and travel needs.

Radisson Rewards Member Benefits vary by participating hotel and brand; are subject to availability; and are subject to change at any time. Certain member benefits are available only when the member is the registered guest for an Eligible Stay. All Radisson Rewards Terms and Conditions apply. Void where prohibited by law.

  1. Discounts on Food and Beverages: participating hotel restaurants are subject to change. In North America, please visit www.radissonrewards.com/fooddrinkoffer to determine if a hotel’s restaurant is participating. In Europe, Middle East, Africa and Asia Pacific, please contact the hotel directly to determine if the hotel’s restaurant is participating. Discount does not apply to tax or tip, alcoholic beverages, room service or in-room dining, catering or banquets, or groups or parties of six or more. Member must be present, must provide Radisson Rewards member number and proof of Elite status, and must request discount at or prior to settling the bill. Discount cannot be applied at the hotel’s front desk. Discount may not be combined with other offers or promotions.
  2. Available at select Country Inn & Suites by Radisson and Park Inn by Radisson hotels.
  3. Rollover Nights are Eligible Nights earned during a calendar year in excess of those required to qualify for Elite status. Rollover Nights are automatically applied toward maintaining or increasing Elite status for the next year. Rollover Nights only carry forward for one year and expire thereafter.
  4. Complimentary Room Upgrade is available only when the Elite member is the registered guest. One complimentary room upgrade per Elite member per Eligible Stay. Room upgrade is determined by the participating hotel depending on availability at time of check-in. Room upgrades vary by property and by room category, and may include a room in a preferred location, a room with a preferred view, or a recently renovated room. Platinum members may be eligible for an upgrade to the next room category or to a standard suite, if available.
  5. Early Check-In and Late Check-Out is available only when the Elite member is the registered guest. Early check-in and late check-out means two hours prior to or later than the hotel’s published check-in and check-out time. Hotels may require a credit card number on file for the reservation.
  6. Room Availability Guarantee is available only when the Elite member is the registered guest. Room availability guarantee is offered up to 72 hours prior to check-in for an Eligible Stay, calculated from noon local hotel time, subject to availability. Room Availability Guarantee is for Elite member’s personal guestroom only, for a standard room at standard rates, and is subject to the hotel’s standard guarantee and cancellation policy. Room Availability Guarantee is not available for reservations for Award Nights or Points + Cash nights, is not available at the Radisson Blu Polar Hotel, or when a nationally or internationally recognized event is occurring within fifty miles of a participating hotel (as determined by Radisson Rewards).
  7. Free Breakfast is available only when the Elite member is the registered guest: one per Platinum member each night of an Eligible Stay. In North America, continental breakfast is available and in Europe, Latin America, Asia Pacific buffet breakfast is available. Not available for room service or in-room dining.

Summary

Some members of Radisson Rewards who have already earned elite tier status through the old Club Carlson program may object to having the minimum thresholds lowered — which could translate to more people vying for limited benefits such as upgraded rooms — but a bright side could be that they suddenly found themselves at the next elite status tier if they had already earned it under the revised program.

The skeptic might wonder what exactly will be the tradeoff for the reduced minimum requirements to earn elite status; and the answer at this time is not definitively known — if it will happen at all — especially when remembering just how aggressive Club Carlson was when it was new prior to significant devaluations.

Only time will tell…

Photograph ©2017 by Brian Cohen.


 

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