Could This Be The Worst Airline Promotion In Recent Memory?!?

This Airbus A319 aircraft operated by Air Canada awaits passengers at a gate at Denver International Airport. Photograph by FlyerTalk member Kurt. Click on the photograph for a trip report written by Kurt.

When I saw the name of this promotion, my first thought was “you have got to be kidding me.”
Even worse is that this promotion is targeted — so targeted that FlyerTalk members who have received the e-mail message communicating to them to register and participate in this promotion received the following message after attempting to register and agreeing to the terms and conditions of the promotion:

“SORRY! The Aeroplan Number you have entered was not valid or you are not eligible for this promotion. Please try again.”

This promotion is identified as “Say ‘ciao!’ to 5,000 Bonus Aeroplan Miles.” Travel round-trip between Canada and Milan, Rome or Venice by December 10, 2014 — that is the date when your travel must end — and you will earn a one-time bonus of 5,000 Aeroplan frequent flier loyalty program miles. You must register for this promotion and book in any fare by June 18, 2014.
Although I know that ciao can mean hello as well as goodbye in Italian, I thought similarly to what FlyerTalk member flyquiet thought: “…that they were taking 5,000 points from me if I clicked the link — so I didn’t click!”
Meanwhile, no FlyerTalk member has yet reported success in registering for this promotion — never mind actually qualifying for it and receiving the 5,000 bonus Aeroplan frequent flier loyalty program miles — other than FlyerTalk member Dorian.
However, FlyerTalk member antirealist has reported receiving the following message after attempting again to register for this promotion: “SORRY! The Aeroplan Number you have entered has already been registered for that promotion. Thank you!”
Does that mean that antirealist is already registered for this promotion?
Have you heard of such a poorly conceived and equally poorly implemented airline promotion in recent memory? What were the people who developed this promotion thinking?!?

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