Crossover Rewards in Jeopardy Between Delta Air Lines and Starwood Preferred Guest

As a result of the major announcement from Marriott International, Incorporated pertaining to the integration of The Ritz-Carlton Rewards, Starwood Preferred Guest and Marriott Rewards into one frequent guest loyalty program — which is to be effective as of August of 2018 — Crossover Rewards will cease in its present form as of Sunday, July 15, 2018.

Crossover Rewards in Jeopardy Between Delta Air Lines and Starwood Preferred Guest

First introduced on Thursday, February 7, 2013 and effective as of Friday, March 1, 2013, Crossover Rewards is a comprehensive joint loyalty partnership between Delta Air Lines and Starwood Hotels and Resorts Worldwide through which the members of their frequent travel loyalty programs who have earned elite level status were able to enjoy reciprocal benefits.

Once members registered for Crossover Rewards by linking their membership accounts:

  1. Elite members of both frequent travel loyalty programs shared program benefits and earned more SkyMiles and Starpoints
  2. SkyMiles Diamond Medallion and Platinum Medallion members accessed added benefits, including but not limited to:
    • Priority check-in
    • The ability to check out of the hotel property as late as 4:00 in the afternoon, and
    • Free access to the Internet in the room when staying at Starwood Hotels and Resorts
  3. All Delta Medallion elite level members also earned one SkyMile per dollar spent on eligible room rates when staying at hotel and resort properties which participated in the Starwood Preferred Guest program in addition to the Starpoints usually earned for their stay
  4. In turn, Starwood Preferred Guest Platinum elite members received one free checked bag, priority check-in and priority boarding when flying as a passenger aboard airplanes operated by Delta Air Lines
  5. Starwood Preferred Guest elite members earned one Starpoint per dollar spent on eligible flights in addition to the miles usually earned for their flights

Official Announcement From Delta Air Lines

All current benefits of the Crossover Rewards partnership will continue to be honored through Sunday, July 15, 2018; but the key part of the official announcement from Delta Air Lines is the statement that “We expect to have more to share on this program before July 15. SPG hotel bookings for stays with a check-out date after July 15, 2018 will not be eligible for earning miles or hotel benefits under the Crossover Rewards program.”

You can still enroll in Crossover Rewards through Saturday, July 14, 2018.

Although additional information is available via the frequently asked questions of Crossover Rewards, the general details which are currently known are as follows:

Earning SkyMiles on Starwood Preferred Guest stays through Crossover Rewards: In addition to Starpoints, Medallion members can continue to earn one bonus SkyMile for every dollar spent on eligible room rates at greater than 1,100 Starwood hotel and resort properties which participate in the Starwood Preferred Guest program for stays completed by July 15, 2018 — regardless of booking date.

Hotel Benefits on Starwood Preferred Guest stays through Crossover Rewards: Diamond and Platinum Medallion members can continue to enjoy benefits for stays completed by Sunday, July 15, 2018 — regardless of booking date:

  • 4:00 in the afternoon late checkout
  • Access to the Starwood Preferred Guest elite check-in line
  • Complimentary in-room Internet access
  • Upgrades to enhanced rooms at check-in

Summary

As Marriott Rewards already has an established partnership with the United Airlines MileagePlus frequent flier loyalty program through the RewardsPlus initiative, the news of the Crossover Rewards partnership being in jeopardy is of no surprise.

That aforementioned vague statement extracted from the official announcement of Delta Air Lines pertaining to sharing more details about Crossover Rewards seems to infer that a small glimmer of hope is still possible for the partnership — but I personally would not hold my breath, for if Crossover Rewards survives the consolidation of the three frequent guest loyalty programs of Marriott, it will at best likely be a shell of its former self.

Photograph ©2015 by Brian Cohen.

One thought on “Crossover Rewards in Jeopardy Between Delta Air Lines and Starwood Preferred Guest”

  1. kodoma says:

    Because of this I dumped my Southwest schedule and booked all Delta for the next five weeks of travel. I’m going to miss that perk! I’m just going to miss SPG, period. I’m sure their Broadway Rewards program is vanishing as well. Ugh.

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