Daily Getaways Adjusts For Up to 82 Percent Hertz Devaluation

You will be able to save up to 78 percent on the purchase of points packages with Hertz through the Daily Getaways of Wednesday, May 29, 2019 at 1:00 in the afternoon Eastern Daylight Time — and you will have three different offers from which to choose:

• 7,500 Gold Plus Rewards points for $245.00 — a savings of 75 percent and enough for renting a vehicle for one week
• 20,000 Gold Plus Rewards points for $560.00 — a savings of 78 percent and enough for renting a vehicle from the Prestige Collection for one weekend
• 25,000 Gold Plus Rewards points for $698.00 — a savings of 78 percent and enough for renting a vehicle from the Prestige Collection for one week

Daily Getaways Adjusts For Up to 82 Percent Hertz Devaluation

The problem is that a massive devaluation occurred with the Hertz Gold Plus Rewards program with no notice or advance warning earlier this week, with which the redemption of points towards vehicle rental rewards increased in cost by up to 81.82 percent — and the original offer was still intact until earlier today:

• 5,500 Gold Plus Rewards points for $280.00 — a savings of 75 percent and enough for renting a vehicle for one week
• 13,200 Gold Plus Rewards points for $560.00 — a savings of 78 percent and enough for renting a vehicle from the Prestige Collection for one weekend
• 16,500 Gold Plus Rewards points for $698.00 — a savings of 78 percent and enough for renting a vehicle from the Prestige Collection for one week

Summary

The devaluation of the Hertz Gold Plus Rewards frequent renter loyalty program was so badly mishandled that some members have been publicly vowing to never rent from Hertz again. This debacle is a textbook example of how not to implement a negative change to what is supposed to be a loyalty program.

After all, how is a person supposed to remain loyal if he or she does not even trust the company to do the right thing?

I have written many articles over the years pertaining to loyalty programs and trust; how they are interconnected; and why loyalty programs have been decreasing in both value and loyalty:

• Trust and Authenticity is The Key to Loyalty For Everyone
• All You Want From Loyalty Programs is a Bit of Honesty? Don’t Hold Your Breath…
• How Important to You is Your Trust in a Frequent Travel Loyalty Program? The Wyndham Rewards Debacle
• Trust — and I Need to Learn When to Keep My Big Mouth Shut
• Quit That Loyalty Program Mindset Once and For All
• Lose Your Elite Status, Gain Your Self-Respect — and Launch Your Own Frequent Travel Loyalty Program?
• Rewarded for Your Loyalty to an Airline? It is Actually the Other Way Around
• A Return on Investment in Loyalty: Is This a Fallacy?
• Why There is Outrage Against Frequent Travel Loyalty Programs
• Should Frequent Flier Loyalty Programs Be Regulated by the United States Government?
• Trust: Does It Really Matter How a Court Rules For United Airlines Million Milers?
• One Annoying Complaint I Have Had With Frequent Travel Loyalty Programs For Years
• Loyalty Programs: Are More People Turning to Them or Leaving Them?
• An Example of Positive Customer Service From a Loyalty Program
• Short-Term Cash Versus Long-Term Loyalty
• Thoughts Regarding Long-Term Loyalty Versus Short-Term Monetization…
• How to Have the Best Frequent Flier Loyalty Program: Copy the Others
• One Similarity Between Politics and Frequent Travel Loyalty Programs?
• Loyalty Program Members Burned By Sudden Restaurant Closings

Photograph ©2018 by Brian Cohen.