First Stay at Best Western Summer 2018 = $20 Gift Card

You can earn a gift card worth $20.00 after your first stay at Best Western hotels from Monday, May 21, 2018 through Monday, September 3, 2018 — but you must first register for this promotion and be a member of the Best Western Rewards frequent guest loyalty program prior to your first qualified stay.

First Stay at Best Western Summer 2018 = $20 Gift Card

You can only earn a maximum of one gift card for the duration of the promotion period.

The gift card expires on the date printed on it — typically 120 days after fulfillment — with no extensions, substitutions or replacements to be available; and it must be used at a Best Western branded hotel a minimum of 120 days after fulfillment from Best Western International. This promotion is not valid with any other offer, promotion, or discount; and is subject to cancellation or change without notice.

Select Terms and Conditions

A valid e-mail address must be provided in your account profile in order for your promotional gift cards to be sent electronically to your valid e-mail address within three weeks from satisfying the requirements of the promotion to earn a gift card. There will not be an option for a physical card to be mailed to the address provided in your account profile.

Eligible stays completed prior to registration for this promotion and enrollment for membership in the Best Western Rewards frequent guest loyalty program will not count towards satisfying the requirements of this promotion.

An eligible stay — for the purpose of this promotion — is defined as one or more consecutive nights at the same hotel property branded as Best Western at a rate eligible for earning points or earning airline or partner rewards through the Best Western Rewards frequent guest loyalty program. Exceptions of a stay include reservations booked through an Internet travel agency; a tour operator; and at a special discounted rate. You are permitted to check in and check out of the hotel property only once per qualified stay — meaning that two consecutive nights at a hotel property will not constitute two consecutive stays. Eligible stays which take place during the promotion period where the date of when you check in or check out of the hotel property overlaps the beginning or ending of the promotion period will be counted towards the promotion.

All members of the Best Western Rewards frequent guest loyalty program are eligible for this promotion — regardless of their country of residence.

Other terms and conditions apply.

Summary

This is a simple promotion through which you can easily earn a gift card worth $20.00, which is valid at greater than 4,100 hotel and resort properties worldwide which are part of the Best Western brand portfolio — but as the maximum limit of the number of gift cards which can be earned is only one, the flaw of this promotion is that the only incentive participants have to be guests at Best Western hotel and resort properties is to stay twice: once to earn the $20.00 gift card; and the other to use it.

I am not sure that what is essentially a discount of $20.00 off of two stays is enough of an incentive to participate in a promotion in a competitive lodging industry which offers better deals. The Best Western frequent guest loyalty program has offered significantly better promotions in the past — such as earning a similar gift card worth ten dollars every time you stayed at Best Western hotel and resort properties…

Photograph ©2017 by Brian Cohen.

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