Gogo Rates to Increase in January of 2013
For example, a subscription to The Traveler Pass — unlimited access to the Internet on your preferred airline — will increase five dollars from $34.95 per month to $39.95 per month.
Gogo Rates to Increase in January of 2013
Gogo also apparently had eliminated some options, as there are now only three available options which you may purchase before your flight on their official Internet web site:
- $14,95 All-Day Pass, available for unlimited Internet access on all partner airlines all day long during flights
- $49,95 Gogo Unlimited, available for unlimited Internet access on all partner airlines all month long during flights
- $39.95 The Traveler Pass, available for unlimited Internet access on one preferred airline all month long during flights
Gogo had already eliminated the one-time flight pass — which at one time had cost $12.95 for unlimited Internet access during one flight — earlier this year in favor of offering Internet service for ten dollars per hour.
This means that a six-hour flight could cost as much as $50.00 for Internet service during a flight when including an hour total for take-off and landing, as Gogo is not accessible when the aircraft is below 10,000 feet, including on the ground.
Gogo also used to offer a one-year subscription for $399.95.
I personally would not consider paying these rates for Internet access during flights unless there was a financial return on my investment. However, I do use the service whenever I have complimentary access while in flight, but more often than not, the service is rather slow.
As high as the rates may be, let us put things in perspective.
For example, am I the only one who remembers when airplanes were equipped with Airfone — a telephone which could be used during a flight — by either Verizon or GTE? Do you remember how expensive Airfone was to use — $3.99 per minute plus a connection fee of $3.99? That eight dollars for that one minute cost almost as much as the ten dollars for that hour of Gogo Internet service during a flight. I used the Airfone service exactly once for a very abrupt telephone call because I needed to update someone with important information. This service was significantly more expensive than for what Gogo offers today — even after the rate increases.
By the way, Airfone was acquired by Gogo earlier this year.
Also, keep in mind that — despite the slow service — Internet access at 35,000 feet during a flight is still quite cool. It was not that long ago that this was not possible. Perspective, people.
That is not to say that I do not believe the rates are inexpensive, as I will most likely not purchase the service. However, at least I know that if I absolutely need to access the Internet, I do have an option that will not quite “break the bank” for me. Of course, I do understand that for those who are frequent fliers and must use the Internet every time they are passengers on an airplane, the costs will add up quickly.
However, there are ways around this rate increase issue, in no particular order:
- While not exactly an elegant solution, two people could share the Internet access on one computer or other electronic device
- Gogo does offer special promotions — for example, they had a contest back in July of this year where I won a code for free access to the Internet every time I entered while in flight, and it did not cost me one penny to enter the contest multiple times or use the Internet access I won
- Gogo also offers special rate promotions, such as the current holiday promotion of a three-day pack good for all airlines for only $19.50 which expires on either December 31, 2012 or January 3, 2013.
- Access codes have been given out on FlyerTalk free of charge by fellow FlyerTalk members who often ask for nothing in return
- Internet web sites — such as for the airline on which you are flying as a passenger, or SkyMall, or amazon.com or ebay.com on occasion — can be accessed free of charge
- Sometimes a company sponsors free Internet access for a limited time using Gogo, such as eBay did for 30 free minutes of Gogo Internet service for every passenger during the holiday season last year
While the speed of service could vary at times, Gogo plans on implementing improvements in the future, such as expanding access to international flights and replacing its land-based service to satellite-based service. To upgrade and expand its service, Gogo needs capital to pay for it.
Are the rate increases fair in terms of capital used for future improvements and communications access, or is Gogo requesting too much money for its current services?
What do you think — and where is your threshold as to when the rates to access Internet service via Gogo are too expensive for you to consider using?