Hertz Celebrates 100 Years With First Sale of 2018 in Europe: Save Up to 25 Percent

You can save up to 25 percent on rental car rates with Hertz at participating locations in Europe if you book your reservation by the end of the day on Monday, January 22, 2018 for rentals of vehicle — including those which are included in the Family, Green, Fun, Prestige and Dream collections of Hertz — through Friday, March 23, 2018.

Hertz Celebrates 100 Years With First Sale of 2018 in Europe: Save Up to 25 Percent

The vehicle can be rented for a minimum of two days and up to a maximum limit of 14 days at participating locations in the following countries in Europe:

  • Belgium
  • France
  • Germany
  • Ireland
  • Italy
  • Luxembourg
  • Netherlands
  • Poland
  • Portugal
  • Spain
  • Switzerland
  • United Kingdom

About Hertz

Walter L. Jacobs founded Rent-a-Car Incorporated in Chicago in 1918 at the age of 22 with a fleet of a dozen Model T Ford cars to rent to customers.

John Daniel Hertz, Senior — who was born as Schandor Herz in Slovakia in 1879 — founded the Yellow Cab Company in Chicago in 1915. He purchased Rent-a-Car Incorporated from Jacobs in 1923 and renamed the company Hertz Drive-Ur-Self System. By 1925, Hertz was generating annual revenues of approximately $1 million with what became a coast-to-coast rental network before Hertz sold the company to General Motors in 1926.

In the years before John Hertz purchased the rental car company back from General Motors, Hertz offered the first advanced reservations; a new program called Rail-Drive through which Hertz provided a rental vehicle for vacationers right when they stepped off the train; released the first rental car charge card in 1926; opened its first rental car location at Midway Airport in Chicago in 1932; introduced the first one-way rental plan in 1933; and opened its first European location in France in 1950.

In 1972, Hertz introduced the #1 Club — which is now known as Hertz Gold Plus Rewards — that was a computerized data system that allowed club members to use Express Service. The service eventually expanded its benefits, allowing club members to bypass the airport counter and move directly from the airplane to a Hertz rental car in 1989. The 1990s brought the on-board navigation system NeverLost and the first Internet web site for the company.

In 2013, Hertz developed and expanded its portfolio of rental car brands at approximately 10,300 locations across the globe with the combination of Hertz, Dollar, Thrifty and Firefly.

Additional information pertaining to the 100-year history of Hertz is found here.

Terms and Conditions

This offer is available at participating Hertz locations outside of the country of residence of the customer. Car class restrictions vary by location.

Savings are only for the base rate, which includes time and mileage charges only. Taxes, tax reimbursement, age differential charges, fees, surcharges and optional service charges — such as refueling — are excluded from the discount of 25 percent.

Age, driver, credit and qualifying rate restrictions for the renting location apply. Advance reservation required. Offer not valid and rate change or additional fees may apply in the event of reservation modification; early or late vehicle return; or if not returning the vehicle to the original renting location.

This offer has no cash value; may not be used with other discounts, promotions or special rates; and is subject to availability, blackout periods and additional restrictions.

Other terms and conditions may apply.


This sale is supposedly the “kick-off” of a year of promotions commemorating the history of 100 years of Hertz — and hopefully some of those offerings will be special enough to significantly benefit you.

I cannot help but think that the association of John Hertz with the Yellow Cab Company could possibly explain the current corporate color of yellow for which Hertz is known.

Photograph ©2017 by Brian Cohen.


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