Hilton Honors American Express Card Changes Summer 2019

Two changes have been officially announced pertaining to two of the four Hilton Honors American Express cards for this summer: one of them is a name change; and the other can be perceived as a minor devaluation.

Hilton Honors American Express Card Changes Summer 2019

The name of the Hilton Honors American Express Ascend Card is changing effective as of Thursday, July 18, 2019, as it will once again be known as the Hilton Honors American Express Surpass Card on that date. Cardholders are in the process of being notified within their monthly billing statement.

The other change is that effective as of Thursday, August 1, 2019, advance purchase rates will no longer be eligible for the resort statement credit of $250.00:

On August 1, Hilton Honors American Express Aspire Card Members can continue to use their $250 Resort Statement Credit benefit for purchases made with participating resort properties for all rates, except when booking an Advanced Purchase rate.

All other Hilton rates remain eligible for the $250 Resort Credit benefit for purchases made with participating resort properties.

The e-mail message which I received from one of my contacts with Hilton purports that “Based on current usage, a very limited number of Card Members will be impacted by these updates” — but I was also advised to “please stay tuned for other upcoming news about the Hilton Honors American Express Cards coming this summer, including a rich, limited time offer for new cardholders.”

Summary

I am not sure what precipitated the change in the benefit of the resort statement credit of $250.00 for the Hilton Honors American Express Aspire Card; but it can be perceived as a devaluation if the difference between the less expensive advance purchase rate and an eligible rate is significant. This change may also discourage guests from paying the discounted rate in full in advance, which gives the company use of their money for a longer term and therefore could be a minor negative aspect for Hilton.

As for the name change, I have seen people confuse the Ascend and Aspire names. Reverting to the familiar name of Surpass should alleviate that confusion.

Please refer to this article for additional information about the benefits of all four Hilton Honors American Express cards.

Source: Hilton Honors.

One thought on “Hilton Honors American Express Card Changes Summer 2019”

  1. Ronald Williams says:

    I wonder if that means you can’t apply to the $250 to any charges? I recently had a stay at a qualified resort that I paid with 2 free night certificates and 2 nights of advance purchase prepaid rate. The advance purchase showed up as a charge from “Hilton”, not the resort so that didn’t trigger the $250 credit. However, between resort fees, parking and F&B & such I was well over $250 and that did trigger it. So would that still be the case under this new policy?

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