Hyatt Discontinues Stay, Weekend and Spa Certificates

This room at the Grand Hyatt Hong Kong has a view of the harbour. Photograph by FlyerTalk member PETER01. Click on the photograph for a trip report written by PETER01.

Hyatt Weekend Certificates and Hyatt Spa Certificates sales will be discontinued effective as of January 7, 2014; and effective as of January 8, 2014, Hyatt Stay Certificates will be replaced by Hyatt Nights Certificates, which are only available for bulk purchase by registered businesses.
Hyatt Stay Certificates will continue to be honored through the expiration date printed on each certificate and subject to all terms and conditions applicable to such certificates; while participating hotel properties will accept existing Hyatt Weekend Certificates and Hyatt Spa Certificates through April 30th, 2015.
Hyatt Nights Certificates are not available to the general public. They are intended for use as corporate incentives, employee engagement, consumer loyalty, credit card redemption programs and auction packages; and they are sold in single-night increments and offer last room availability at participating Hyatt hotel properties worldwide when a standard room is available.
You may purchase Hyatt Gift Cards, Hyatt Check Certificates and Hyatt eGift Cards, which are designed for purchase as gifts for friends, colleagues or loved ones. These are purportedly easy to use, cover any fees — such as resort fees — and often do not expire.
Hyatt eGift Cards are like traditional plastic Hyatt Gift Cards and valid at all Hyatt hotel properties in the United States, Canada and Caribbean toward the purchase of room charges, restaurants, spas and more — but they are also instantly delivered via e-mail message, incur no shipping and handling charges, provide Hyatt-branded design options or photo upload options, and can be redeemed by “smartphone”, tablet or printing.
The majority of FlyerTalk members reacted adversely to this announcement, as the use of Hyatt Stay Certificates was a way to purchase stays at Hyatt hotel properties at a significant discount. However, one might surmise that there were warnings that this change was coming in the form of:

This perceived devaluation can be a bitter pill to swallow — especially when you can reserve a room whose rate is normally approximately $800.00 per night for only $188.00, as FlyerTalk member stevens397 reportedly did successfully.
FlyerTalk member peteropny has repeatedly said about Hyatt Stay Certificates that “they were intended for corporate incentive use and not really for individuals. As such, my policy has been to not really publicly discuss these too much. Occasionally, the savings are very significant.”
Is this possibly yet another example of a deal supposedly “killed” by publicity brought on by “bloggers”?

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