Jazz Was Not All That Jazz After All…

“Air Canada Express”: New Regional Brand will replace the current Jazz brand as part of an attempt to more clearly educate passengers on what to expect in terms of aircraft size and crew when flying on the different brands of Air Canada.

However, some skeptical FlyerTalk members express how they consider this a waste of money, citing that Jazz was a rather unique name, while there are other airlines whose regional jet divisions already use the name “express.” Besides, Jazz Aviation LP is a current brand of Chorus Aviation.

Regardless, more questions than answers seem to be the result of this particular re-branding decision by Air Canada.

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