Lose All of Your Hertz Points If Rental Car Reservation Is Not Canceled At Least 24 Hours in Advance?

This 2013 Dodge Challenger R/T Classic car rented from Hertz is equipped with 20" wheels and a glass sunroof which slides and tilts. Photograph by FlyerTalk member steveo3002. Click on the photograph for additional photographs by steveo3002 and other FlyerTalk members, as well as a discussion pertaining to 2013 Dodge Challenger R/T cars rented from The Hertz Corporation.

FlyerTalk member GrizShel has a warning for you if you plan to use Hertz Gold Plus Rewards frequent rental loyalty program points to reserve a vehicle: if you need to change your plans, do so at least 24 hours in advance of the time you were scheduled to pick up your vehicle — or risk losing all of the Hertz Gold Plus Rewards frequent rental loyalty program points you used towards the rental of that vehicle.

Apparently GrizShel was fortunate to receive those lost Hertz Gold Plus Rewards frequent rental loyalty program points through a “one-time courtesy” — but this was after first experiencing a “really difficult time” in attempting to restore those lost Hertz Gold Plus Rewards frequent rental loyalty program points.
GrizShel was not alone. FlyerTalk member holodoc — who “thought I was being nice cancelling instead of no showing” — lost 600 Hertz Gold Plus Rewards frequent rental loyalty program points as a result of cancelling a rental car reservation in Saint Thomas fewer than 24 hours in advance due to a change in plans.
“Shocked” by this experience, GrizShel may go back “to only accumulating 3rd party miles or points for Hertz rentals, I don’t want to take any chances and will just use up the points I have as of now for rentals that I am absolutely sure I won’t need to cancel. And I probably will be using Hertz less overall from here on.”
That statement alone indicates what seems to be a cheesy policy at best. Hertz may have lost at least two customers as a result of this new policy…
…but is it any different from the policies of some airlines and hotels which penalize you if you change or cancel a reservation within 24 hours — and if not, is this new policy validated simply because other companies have similar policies and get away with it?
Would Hertz really have a problem renting out a vehicle within 24 hours if a reservation booked using Hertz Gold Plus Rewards frequent rental loyalty program points was canceled? Although I do not believe that it covers frequent travel miles and points, should travel insurance come into play here, as a cancellation of fewer than 24 hours is not typical but rather indicative of a significant change in plans and not simply something done on a whim?
I have rented many vehicles over the years and do not recall a time where I cancelled my reservation within 24 hours — whether I used frequent rental loyalty program points or cash to pay for the car rental — even if there was no penalty.
Is the penalty of forfeiting all of the Hertz Gold Plus Rewards frequent rental loyalty program points you used on your rental car reservation too steep? If a penalty is justified, should it be less than 100 percent — say, for example, 25 percent?
Is Hertz justified in implementing this new policy — or is the company simply being unfair to members of its Gold Plus Rewards frequent rental loyalty program?

3 thoughts on “Lose All of Your Hertz Points If Rental Car Reservation Is Not Canceled At Least 24 Hours in Advance?”

  1. craz says:

    If they wont charge you for CXing a paid res within 24 hrs then they shouldnt penalize a person if they were using their pts
    But airlines will ding you if you arent a high enough elite, hotels dont as long as the CX time hasnt past. But airlines will only dingyou if you redeposit so you can change the dates just not the O/D and no ding in most cases
    With the new rates coming into place and how a Sun-Tues = 1900 pts while it s/b 1700 (500 for Sun and 600 each weekday) The only way I will be driving a HZ car hence forth is if they come in as the cheapest among everyone and that doesnt happen too often

  2. doctor15 says:

    This is a clear policy Hertz has had for a while. I don’t see the problem as long as they tell you in advance.

  3. musikdude says:

    You can always try the “change the date to another week when you call in the first time AND then call in a few days later and cancel” trick. it usually works

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