“To ensure Delta Privilege remains competitive, and to pave the way for a rewarding new program set to launch in Autumn 2014, changes to the current program needed to be made”, said Ken Greene — who is the president and chief executive officer of Delta Hotels and Resorts — in this message last year.
The Delta Privilege frequent guest loyalty program will most likely be either replaced by — or integrated with — the Marriott Rewards frequent guest loyalty program.
When this transaction — comprised of 38 Delta Hotels and Resorts properties — is completed sometime in the second quarter of 2015, Marriott will become the largest full service hotel company in Canada with greater than 120 hotel properties and 27,000 rooms.
“Marriott International has grown quickly in the past few years to more than 4,100 hotels worldwide in 79 countries”, reported Ric Garrido earlier today at Loyalty Traveler. “There are currently about 49 million Marriott Rewards members.”
Image of Delta Banff Royal Canadian Lodge hotel property courtesy of Delta Hotels and Resorts.