Off the Grid Capitals of the United States — According to Instagram

Energized by the climate crisis, increasing surveillance, idealism for a better way of life — and now, especially by the current 2019 Novel Coronavirus pandemic — a growing number of citizens of the United States are embracing the concept of living off-grid, as they are throwing off the shackles of mainstream society…

…and they are each doing it in their own way.

The three major trends within the movement of being off the grid include:

  • Homesteading is mainly about self-sufficiency, as homesteaders typically grow their own food, generate their own power, and make their own clothes.
  • Tiny living is a lifestyle which leaves a smaller footprint on the world. Tiny houses — and tiny living — are about simplification and lowering cost of living.
  • Living off-the-grid is a broad category which includes tiny living and homesteading; but it also means disappearing from the staples of society — such as the electric grid, schooling, and the Internet.

Off the Grid Capitals of the United States — According to Instagram

Everybody has their own reason for pursuing one of these ways of life; as many citizens of the United States seem to feel that regular everyday life has become at once too easy and too heavy. They are looking for purpose; but they also seek freedom: “be a producer and not just a consumer,” according to Shaye Elliot, who has been called the ‘Gwyneth Paltrow of homesteading.’

So, where do all these “off-gridders” go — and where are these elusive communities thriving the most? If they are doing it properly, nobody really knows — but signs of life were hunted on Instagram, where the data has been “scraped” on posts tagged #homesteading, #tinyliving, and #offgridliving.

Here is the interactive map of the capital ‘cities’ of living off the grid which was created from the results.

Additionally, a series of maps shows the top ten states in the United States for each movement of living off the grid; and this article — which was written for HomeAdvisor — gives more details about them.

I have been given express written permission to use the maps and the verbatim text from the aforementioned article in this article. With articles such as this one, I sometimes add brief notes — but I am not knowledgeable enough about the data and the maps to add much value to the information which is already here.

The Best States for #homesteading

Checked out the #homesteading hashtag on Instagram lately? There, you’ll find artsy shots of spotted eggs and wholesome toddlers. From composting to herb gardens, it’s safe to say homesteading is at the ‘community living’ end of the off-the-grid spectrum.

The homesteaders aren’t necessarily rural, Henry David Thoreau-types, either.

“Urban homesteading is really getting some traction,” Hollis Palmer, a back-yard farmer in Newport, Virginia, tells CBN News. “And it gives you good energy, and you can get good exercise, and most of all, you get some good eatin’ out of it, so give it a shot.”

The urban homesteading trend explains the density of #homesteading pictures Instagrammed from the east coast. Saratoga Springs (170 photos) in New York State is a surprising hotspot for #homesteading pics. (The quality of water and resulting tasty crops may play a part). Picturesque east coast locations like Peacham, Vermont, are also ripe for a good time outside (245 photos). As the pattern on the map shows: wherever you are on the east coast, you’re never far from a home-grown carrot. If you don’t have a natural green thumb, it’s possible to pay for a helping hand. Garden and yard work services cost between $130 and $400 a month.

However, the King of American Homesteading is nowhere near the East Coast. It’s Livermore, Colorado, with 322 photos.

Source: HomeAdvisor.

The Best States for #offgridliving Living

Technically the #offgridliving hashtag is an oxymoron because you need the internet to post on Instagram. But there are a few casual off-gridders who showcase what life looks like in their world. Casual off-gridders have a range of motivations. Some have inherited an old house that’s expensive to connect to the electric grid. Others just want to get away from it all for a while.

And the #offgridliving aesthetic? You’ll still find baskets of eggs, but they’re surrounded by bushcraft knives, off-road vehicles, and ornate water filtration systems. Garbage disposal is another mundane reality to factor into the off-grid life, because bears, bugs, and skunks live off-grid, too. Wild animals aren’t just a safety issue – they’re also a financial one. Animal Control & Removal Services cost an average of $345.

The off-grid living capital of the US in terms of Instagram posts is Kimberly, Alabama (234 photos). However, many of Kimberly’s photos are attributable to a single off-grid cabin and its AirBnB guests. The hosts are keen to warn you that this isn’t the hotel for you if “[y]ou need a hair dryer to feel complete” or “the thought of being dropped off 1.25 miles into the woods leaves you a little panicky.”

More predictably, California wins the title of ‘The Off-Grid State.’ More than one in 10 usages of the #offgridliving tag occur in the land of hippies and surfers. If you live in Los Angeles, San Francisco or San Diego, you may well have an off-gridding Instagram-user right next door. For Californians, it appears off-grid living is about living an eco-conscious life. If you can’t completely unplug but want to take steps toward living sustainably, solar panels cost between $16,590 and $30,740 to install.

Source: HomeAdvisor.

The Best States for #tinyliving Living

The #tinyliving movement may sound cute, but it is driven by a fierce desire to minimize waste and energy usage. This is for the good of the planet and for the tiny homeowner’s personal economy. Lester Walker’s 1987 guide to building tiny houses kickstarted the movement. Walker’s guide was inspired by the American tradition of cabins and cottages (including Thoreau’s). Sustainable home improvements that help save the planet include:

  • Solar panel installation.
  • A geothermal heating and cooling system.
  • New air-tight windows.
  • Updated insulation in your house.
  • Upgraded appliances.

More than the subcultures mentioned above, tiny living requires smart, imaginative design. Much of the pleasure of tiny living comes from dreaming up economic solutions to the challenges of existing small-scale.

Like an inside-out Marie Kondo, the process is sometimes painful. But the reward is a sense of control and a neat, petite footprint. The #tinyliving hashtag reveals few craft knives or carrots; it’s mostly adorable exteriors and satisfying Tetris-tight arrangements of shelves and furniture inside. This is no small feat: Creative living room design can reinvent a space.

Our Instagram data suggests that tiny living figures big in cities known for arts and creativity: Portland, Oregon (695 photos) is America’s Tiny Capital, while Austin, Texas, L.A., New York City and Seattle all feature in the top 10. Today’s design-led tiny living movement is more cultured and modern than the ‘back to the earth’ subcultures of homesteading and off-gridding.

But big city folk face another motivation for downsizing: skyrocketing rent. Simply Home is the name of a three-house village in Portland where residents pay as little as $350 per month to live. The whole neighborhood has the joint footprint of one single regular-sized house. Meanwhile, local company Tiny Heirloom custom designs tiny homes on demand, and offers off-the-shelf living spaces for the price of a mid-range SUV. It costs about $23,000 to build a tiny home and join the tiny house movement.

Source: HomeAdvisor.

The 20th century represented a drive towards convenience to the point of extravagance. But today, people seek more meaning and engagement with their surroundings. Off-gridders, homesteaders, and people in tiny houses are learning new skills and making unlikely neighbors, doing the honest work of caring for the world around us.


To create these visualizations, the data was collected by “scraping” it. Scraping is a technique which gathers large amounts of data from websites. In this case, a custom script was written in Python language to get the data for each hashtag. The script collected information — including the number of likes, number of comments, and location as three of many examples — for posts with each of the three lifestyle hashtags. The python script also collects data that human users cannot see — such as specific location information about from where the post was published.

Posts without location information were not included — as were posts from outside of the United States. The city and state data were then standardized; and the posts were then grouped by city and by state, with the number of posts for each hashtag tallied, which revealed the top locations.

Finally, a database at the back end was created to store this information — along with a map at the front end to display it.


Interestingly — and, perhaps, ironically — New York and California appear on all three maps, as they are the fourth and first most populous states respectively. Colorado appears on all three maps as well; but it ranks number 22 in terms of population — which would seem to be far more conducive to living off the grid.

Click here for the full research behind this project — including the sources.

Photograph ©2018 by Brian Cohen.

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