Please Give Examples of Price Increases Prior to Sale Offers

“This promotion is a joke. I’ve been keeping my eye on the price of a room at the Hyatt Waikiki for this December; after reading your post I just checked it again. The price I was seeing for the past few months was $790 (including taxes) for two nights (advance purchase, ocean view, club access). Guess what? The price has now suddenly risen to $943 for the same room. In other words, it’s gone up 20%. So not really a deal at all.”

Please Give Examples of Price Increases Prior to Sale Offers

That paragraph you just read was posted in the Comments section by Frank — who is a reader of The Gate — in response to this article which I wrote earlier today that featured a promotion through which you could save up to 20 percent on room rates at participating hotel and resort properties of Hyatt throughout the world, which in and of itself could potentially be a good deal…

…but if what Frank alleges is true, then that sale is purposely deceptive at best — and although I cannot specifically remember a particular incident, I have either heard or read about similar tactics in the past by companies which attempt to fool you into thinking that you are taking advantage of a bargain by increasing their prices enough to offset whatever “sale bargains” they offer for a limited time.

I constantly strive to alert you of deals and promotions from travel companies and their frequent travel loyalty programs as often as possible — regardless of whether they provide me with affiliate links — so that you can save as much money as possible during your future travels…

…but to completely track and vet them out is virtually impossible for me — due to the number of hotel and resort properties, flight routes, rental vehicles and myriad other factors.

This is where you come in.


Please post in the Comments section below any examples — with evidence, if at all possible — of offers, sales and promotions with which the companies that executed them intentionally increased their prices prior as a deceptive means to fool consumers into purchasing their services or items in their inventories, as I am really growing tired of companies doing what seems to be anything they can to extract as much money from their customers as possible.

Photograph ©2016 by Brian Cohen.

6 thoughts on “Please Give Examples of Price Increases Prior to Sale Offers”

  1. Frank says:

    Though this fact doesn’t necessarily disprove my suspicions (about Hyatt raising prices 20% and then announcing a 20% off promotion), after reading the entire offer description on their website, I see now that my December Hawaii room is not eligible for the discount after all (it’s for stays up until Sept. 2). So looks like I totally lose on this one, haha.

    1. Brian Cohen says:

      As I said in the article, Frank, I have definitely heard of similar schemes in the past — although getting a discount for a hotel room in Hawaii is not exactly the easiest thing to procure.

      Fortunately, I do not recall having faced one myself — yet, anyway…

  2. Fathiss says:

    If you can’t do a little research before you post , you shouldn’t post.
    This is the reason I’ve always seen your posts as non-beneficial and actually harmful. You post these all the time and simply promote the deception.
    Let me inform you of something I think everyone else knows: the 20% or whatever off deals are never real. They are almost always prepaid yet they compare to the refundable rates.
    How can you not know this!

    1. Brian Cohen says:

      Thank you for being helpful and constructive as always, Fathiss — and as a faithful reader of The Gate over the years, you would know that I have reported on similar deals which have not required payment in advance.

  3. Christian says:

    As I’m disinclined to dig through a lot of past data for specifics, I’ll stick to personal observation. Just before any major devaluation, pretty much every major travel company will have what looks like an unusually good sale on miles or points. This happened before the giant and then just major devaluations with Hilton, the award massacre with American, and when IHG bumped their top hotels from 50k to 70k. There are others, but frankly it’s too disheartening to relive them all.

    1. Brian Cohen says:

      I can empathize with how you feel, Christian

      …but unfortunately, companies in the travel industry are far from the only ones who allegedly engage in this practice…

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