Put Targeted in the Title of the Article If the Offer is Targeted
I just recently came across an article which featured an offer for bonus points; and it was not until the middle of the article when I reached the verbiage indicating that the offer was targeted to the recipient of the e-mail message only and that the offer cannot be transferred to another person.
Worse is that the article included at least one affiliate link to a credit card — and this is far from the first time I have seen this practice occur.
Put Targeted in the Title of Your Article If the Offer is Targeted
To the people who write articles and engage in this practice: please stop doing it. It irritates the reader and causes the trust in what you write to decrease — perhaps to the point where people will stop reading your articles.
If the primary purpose of your article is to sell credit card signups, do you really believe that a reader who feels mislead will actually be more compelled to use your affiliate links? Do you really believe that a reader is going to think, “Well, I am here already. I may as well sign up for a credit card” and do so, wanting to give you their business?
To put it another way, why not just write Click on My Credit Card Link So That I Can Make Money as the title of the article? Of course you know why — you will unlikely get as many interested readers as you would when posting an enticing targeted offer barely disguised as a way to get you to sign up for a credit card.
If you are going to highlight a targeted offer, fine. Do so — but at least put the word targeted in the title of your article if the offer is targeted.
If not, the headline might as well be click bait.
I rarely post articles pertaining to rumors or targeted offers, as I generally do not believe that you will get much value from such articles. I will, sometimes, consider posting articles of that nature if there is a potential value to you — and if there is value to you, then the article served its purpose…
…but I do my best in attempting not to trick and entice you to read articles which I write. I want you to get some value out of them — whether that value is monetary, informative, humorous or simply interesting.
Is that really so difficult for certain other writers to accomplish?
Photograph ©2009 by Brian Cohen.