Sky Club Beverage Changes Confirmed by Delta Air Lines

FlyerTalk members who were willing to swallow the increase in membership rates for Sky Club access announced back in February of 2013 to have been implemented in March do not seem to be willing to swallow the revised beverage selection, which has been confirmed by a spokesman at Delta Air Lines.
Here is the confirmation posted by FlyerTalk member DLCorpGuy — a company representative who is the manager of social media ambassadors for Delta Air Lines — along with the specific offerings:

“Delta Sky Clubs are changing the selection of both complimentary and for-purchase premium alcoholic beverages beginning tomorrow. Complimentary well-known alcohol brands will still be provided at the Club just as they have been.
“Altering our complimentary offerings will enable us to expand our portfolio of premium for-purchase products and maintain complimentary spirits, beer and wine as we continue to invest in the overall Club experience. We review our Club offerings periodically so that we are able to make changes based on customer feedback, financial considerations and other factors including the variety of options we offer our members.
“The new offerings are comparable to house/well brands in other airport lounges.

  • Complimentary spirits: Vodka – Gordon’s; Gin – Gordon’s; Rum – Myers’s Platinum; Scotch – Scoresby; Bourbon – Jack Daniel’s; Sweet Vermouth – Martini & Rossi; Extra Dry Vermouth – Martini & Rossi.
  • Complimentary beer: Budweiser and Miller Lite
  • Complimentary wine: no changes to current wine offerings

“Other brands will be available through our for-purchase options available through our Luxury Bar. Our goal is to offer members quality products and services at reasonable prices that are competitive with other airport lounges while continuing to provide good value for membership.”

Photograph by FlyerTalk member javabytes, who wrote the caption “What a sad sight...”

FlyerTalk member azeckel first found out about the beverage changes last month at the Delta Sky Club in Indianapolis — and many FlyerTalk members are certainly not reticent about their feelings, calling the changes “complete bull” and even wanting a refund of membership fees, expecting a “maintained higher level of service.”
Words such as shameful, outrageous, awful, disappointing, pathetic, insulting and mistake were also used by FlyerTalk members to describe the new beverage offerings.
Some of the alcoholic beverages which were once complimentary in Delta Sky Clubs will now supposedly be available for an additional charge, prompting FlyerTalk members to consider purchasing their alcoholic beverages elsewhere in the airport.
This is a cost-cutting move, claims FlyerTalk member Mendobrew, who compares the costs of the alcoholic beverages served in Delta Sky Clubs before versus the new offerings:

Alcoholic Beverage
Vodka, one liter bottle
Gin, one liter bottle
Rum, one liter bottle
Previous Offerings
Sky $204.25
Tanquery $279.00
Bacardi $215.00
New Offerings
Gordons $99.25
Gordons $128.25
Myers Plat. $149.00

 
As for me, I do not drink alcoholic beverages and therefore know nothing about about them — but what are your thoughts? How important is the quality of alcoholic beverages when they pertain to your airport lounge experience?

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