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Should Lodging Companies Form Alliances Similar to Airlines?

In the Comments section of this article here at The Gate pertaining to whether or not you should attain elite status in greater than one frequent travel loyalty program, FlyerTalk member sdsearch states that “…there is hardly any such thing as hotel alliances (it’s not like you can get half of your Hilton HHonors benefits staying at Marriott or half of your Hyatt benefits staying at SPG).” That prompted me to think: should lodging companies form alliances similar to airlines? What if Hilton Worldwide formed an alliance with…

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