What is a Conversion Brand — and Why You Might Want to Avoid It
Marriott International, Incorporated will introduce the Delta Hotels and Resorts brand in the United States; and it will compete with the DoubleTree brand by Hilton Worldwide as what is know as a conversion brand — which is a concept where…
Marriott Acquires Delta Hotels and Resorts for $135 Million
When an announcement was posted almost one year ago pertaining to changes in the Privilege frequent guest loyalty program, I would not have guessed that the “more to come” part would be in the form of an acquisition of Delta Hotels and Resorts by Marriott International, Incorporated for Canadian $168 million — or approximately $135 million in United States dollars — and “will propel Marriott to a leading position in Canada”, according to this press release.
“To ensure…
Changes in Privileges Program of Delta Hotels and Resorts Announced — With More to Come
“To ensure Delta Privilege remains competitive, and to pave the way for a rewarding new program set to launch in Autumn 2014, changes to the current program needed to be made”, said Ken Greene — who is the president and chief executive officer of Delta Hotels and Resorts — in a recent announcement. “These changes to benefits will be effective for reservations made after February 28, 2014 for stays starting on or after March 1, 2014.” The changes are as follows…
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