An updated logo for Alaska Airlines is now apparently in use.
The logo itself has been reversed from dark art on a white background to white art on a dark blue background. The edges of the logotype have been “smoothed” when compared to its predecessor; the gap at the top of the capital A has been closed; and the lower-case k no longer is kicking a hole through the lower-case a — which I personally never understood.
It also appears that the word airlines will no longer be a part of the logo — similar to the other major airlines based in the United States.
The Eskimo face on the tails of the fleet of the aircraft will…