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Red Lion Eliminates Points From its R&R Club Loyalty Program

An announcement from the Red Lion R&R Club frequent guest loyalty program contains an interesting message: that it is being transitioned “to a new dynamic customer recognition program” and has eliminated the earning and redemption of frequent guest loyalty program points — based on “member feedback and extensive insights from leading customer loyalty programs”, of course. This may sound sacrilegious to a frequent traveler who lives to earn and use miles and points — but perhaps it is the right decision for the Red Lion Hotels Corporation, which has had quite an interesting history. According to…

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