Up to 30% Discount for Hilton Stays
As announced by Christopher Nassetta, Chief Executive Officer for Hilton Hotels, starting on May 10, 2010, guests can receive up to a 30% discount for stays between May 28 and September 6, 2010 at most of the 3,500 Hilton HHonors hotels around the world. The reduced rate also includes free breakfast.
So why are FlyerTalk members not all that impressed with this announcement of the Hilton 30% off sale for Summer 2010? Could it be because one can save up to 30% off room rates, which implies that one may not always get 30%? Perhaps it is because the rates are likely non-refundable advanced purchase rates? Maybe it is because one was able to save 50% during the recent January Sale that is now expired? Are there other reasons as well for the lukewarm response to this sale?