Virgin Atlantic to Charge for Advance Seat Selection in 2014

This Airbus A320-214 aircraft operated by Virgin Atlantic is also known as the “Tartan Lassie” aircraft. Photograph by FlyerTalk member Sealink. Click on the photograph for a trip report written by Sealink.


You could pay an ancillary fee of £25.00 per person per flight — or £50.00 per round-trip itinerary — simply to select seats in the economy class cabin on long-haul flights operated by Virgin Atlantic in 2014.
Between December 18, 2013 and January 30, 2014, you will only be able to select seats for flights departing on or before March 1, 2014. For most flights between February 1, 2014 through May 31, 2014, seats will be available for you to select 30 days prior to departure; and from Jun 1, 2014,  seats will be available from time of booking.
You may choose seats up to 336 days in advance for all of the following scenarios effective as of:

  • April 1, 2014 Pay to choose seats if you are flying as a passenger between London Gatwick and Las Vegas
  • April 1, 2014 Choose seats free of charge if you are traveling to or from Tokyo — selecting seats on this route will remain free of charge
  • April 1, 2014 Choose and purchase exit row seats and seats with extra legroom on all routes from the seat map at the official Internet web site of Virgin Atlantic
  • May 1, 2014 Pay to choose your seats if you are flying as a passenger to destinations in the Caribbean, Africa, Asia and Australia
  • June 1, 2014 Pay to choose your seats on all routes served by Virgin Atlantic

 
If you already have a seat selected for a flight that departs either before or after April 1, 2014, you will be able to keep it.
There is no charge on Virgin Atlantic Little Red UK domestic flights.
For now, you will not be able to pay to choose your seat using Miles or Miles plus money — but that could change within the near future.
FlyerTalk members are predictably not happy with the announcement of this new policy — but I suppose the implementation of this ancillary fee is yet another way to increase revenue on a service which is currently complimentary to you.
How do you feel about this new policy of selecting your seat in advance for a fee on flights operated by Virgin Atlantic?

2 thoughts on “Virgin Atlantic to Charge for Advance Seat Selection in 2014”

  1. starflyer says:

    Ha ha, another reason not to fly Delta SkyPesos and their partners. I just lost all respect for Richard Branson. I will be sure to fly another alliance.

  2. LAXRuss says:

    Both this article and Virgin Atlantic’s policy on their website are silent about whether they will charge Virgin Atlantic Silvers/Golds and Delta Medallions for the seat selection. Generally, I would hope this policy would be waived for the most loyal frequent flyers. However, the fact that Virgin Atlantic does not mention in their own policy leaves the question open…

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