WestJet Voice Activated Assistant; The Poop on Swoop; and Big Sale

Not to disappoint those who appreciate the annual April Fools’ Day video and big sale, Richard Bartrem — who is the vice president of marketing communications and community relations at WestJet — is at it again in 2018 with a new voice activated assistant…

WestJet Voice Activated Assistant; The Poop on Swoop; and Big Sale

…as well as introducing a new elite status tier called Titanium Diamond for its rewards program through which the most frequent travelers will be paired with a “WestJetter” who will take their place when frequent travelers cannot attend meetings or special events in person…

…but is he also behind this video which discusses the charging of ancillary fees as the latest poop on Swoop?

Please see the articles and videos I have written about past videos produced by WestJet for April Fools’ Day — including…

Big April Fool’s Savings

As is typically customary in conjunction with April Fools’ Day, WestJet is offering Big April Fool’s Savings through which you can save up to 15 percent off of Econo (Lowest) and Econo base fares; and up to 30 percent off Plus (Lowest) base fares on travel within Canada and to select destinations in the United States, Mexico and the Bahamas — but you must book your flights by today, Sunday, April 1, 2018 at 9:59 in the evening Mountain Daylight Time for travel from Monday, April 9, 2018 through Wednesday, June 27, 2018.

Blackout dates for this sale in 2018 are Thursday, May 17, 2018 through Monday, May 21, 2018. You must use coupon code NR28FGA to take advantage of this offer.

The discount only applies only to the base fare — which excludes taxes, fees and charges — and cannot be combined with other discount codes or companion vouchers. The discount is not valid on WestJet Vacations packages. Seats and days are limited. Other restrictions and exclusions apply.

The destinations are as follows:

  • All destinations within Canada
  • Boston, Denver, Houston, Los Angeles, Palm Springs, and LaGuardia Airport in New York
  • Cabo San Lucas, Mexico City, and Puerto Vallarta in Mexico
  • Nassau in the Bahamas


I may have poked fun at his Canadian accent after WestJet released its 2016 edition of the annual April Fools Day videos; but I cannot think of anyone with a better Canadian accent to be a spokesperson for the most Canadian airline ever than Richard Bartrem…

…but this year, the video does not seem to be as funny as in previous years — that is simply my personal opinion — and the sale this year is more limited in destinations and time than it was for last year. I do not know if the savings are better or worse for this year.

As for the poop on Swoop — which is the ultra-low-fare airline of WestJet — with its Duty NOT Free video and its toilet paper view fees: what a waste. That is what came out of Swoop this year, though, as all of those ancillary fees should keep the airline out of arrears and not fall behind its competitors.

See — I can do it too, Richard…

Please read this article about my experience as a passenger aboard an airplane operated by WestJet for the first time. Photograph ©2017 by Brian Cohen.

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