What's in a name?
There are lots of different names/brands for frequent flyer programs. Some are boring (eg Qantas Frequent Flyer) and some are more interesting (eg Virgin America eleVAte). Ansett767 wonders why did Qantas chose the name Frequent Flyer? What is your favourite name, and what names do you dislike? Are there names with hidden meanings (eg what is a Kris Flyer?)