When Does 10€ Equal US$67?

According to FlyerTalk member iahphx,“My “10 Euro” Ryanair ticket cost $67!

No, there were no added optional services or hidden fees; rather, the lopsided trade in money by Ryanair may have been caused by a phenomenon known as “dynamic currency conversion.”

Is this practice allegedly used by Ryanair legitimate or deceptive, or did iahphx simply not do his due diligence in researching the fees associated with the airfare which he paid? What exactly is the explanation for the apparently unfair currency conversion?

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