Why This Petition to Reinstate the Benefits of the SkyMiles Program Will Not Work
W ell, it was bound to eventually happen: first came No Fly, No Buy United on the first Thursday of every month; and now there is a petition calling for the reinstatement of “the valued benefits of the SkyMiles program (esp. Diamond tier)” and to “communicate and behave in a trustworthy and transparent way with your most valued customers.”
Although I stated clearly in this article posted one week ago the reasons why this campaign will most likely not be effective, I am hoping that I am proven wrong.
Still, it may be worth a couple of minutes of your time to sign this petition if you believe that there will be a positive return in benefits for frequent fliers.
I personally do not like the stipulation that the petition is geared primarily for Diamond elite level status members of the SkyMiles frequent flier loyalty program, as I would prefer to see benefits reinstated for all levels of elite status…
…but the bottom line is this: unless Delta Air Lines is significantly impacted on its financial bottom line, do not expect changes which benefit frequent fliers to occur anytime soon — if at all…
Photograph ©2015 by Brian Cohen.