WOW Air Purple Friday Sale $69 to Iceland — But Should You Take Advantage of It?

In its version of a Black Friday sale, WOW Air is offering flights to Iceland starting at $69.00 one way through Wednesday, April 10, 2019 from Boston, Chicago, Los Angeles, Saint Louis and Pittsburgh; and you can also travel onwards to select destinations elsewhere in Europe for only $99.00 one way…

WOW Air Purple Friday Sale $69 to Iceland

…but you must purchase your ticket through this Purple Friday sale and book your reservation no later than Sunday, November 25, 2018; and you must be a member of MyWOW to take advantage of this sale. Note that the promotional airfare for flights from Saint Louis are only valid through Friday, December 28, 2018.

Source: WOW Air.

A cursory search shows that there is indeed availability of this airfare through April of 2019 — so…

Should You Take Advantage of This Sale?

Paying $69.00 to go to Iceland sounds like a real bargain — but there are several things about which you should know.

First, that $69.00 airfare is only available on the outbound flight. You will pay more for the return flight. That is always how WOW Air operates these sales.

Next, availability at the lowest airfares are not impossible — but they are also not exactly abundant either. You must be flexible and search for the right itinerary for you to take full advantage of this offer.

Also, you will be required to pay for a fuel surcharge which will be added to your airfare. For this random yet specific itinerary of departing from Boston to Reykjavik on Monday, February 11, 2019 and returning from Reykjavik to Boston on Wednesday, February 13, 2019, you will pay $20.00 extra for your ticket, as shown below.

Source: WOW Air.

The total cost for your flight between Boston and Reykjavik round trip is still only $178.99 — but that is if you are able to fly as a passenger on this itinerary without incurring any extra fees, as shown in the extensive charts below…

Charge Description Price (USD)
Service charge 1 Service charge 1 is added if booked through the WOW air call center. Per guest, per flight leg. USD 27.99
Service charge 2 Service charge 2 is added if bags and seats are booked via the WOW air call center after the flight booking has been made. Per guest, per flight leg. USD 17.99
Flight change Difference in fares also payable if new flight costs more. Per guest, per flight leg. USD 149.99
Name change Not available to or from the United States within 72 hours of flight. Per guest, per flight leg. USD 149.99
Name correction (If a name is spelled incorrectly) Per guest, per flight leg. USD 17.99
Cancellation protection Per guest, per flight leg USD 29.99
Chaperone for unaccompanied child Per guest, per flight leg. Not available on via flights. A service charge has to be paid for a child traveling unaccompanied for each individual flight. If two or more children or siblings are traveling together without a parent or guardian only one charge will be applied per leg of the journey. USD 89.99
Cancellations Cancellations are possible but the fare will not be refunded.
Change fees for baggage Description Price at check-in
Carry-on bag change fee Over permitted size? You can change your carry-on bag to check-in baggage at the check-in counter. USD 30
Overweight charge for check-in baggage Per kilogram — maximum 26 pounds or 12 kilograms extra per bag. Fee applicable if bag weighs over 44 pounds or 20 kilograms. Maximum bag weight is 70 pounds or 32 kilograms. USD 19.99 per kg.

Boston to Reykjavik — Monday, February 11, 2019

Baggage Description Online price during booking Online price after booking Price at check-in desk Price at gate
Carry-on bag Per guest, per flight leg. One piece per guest. Size: 22 x 18 x 10 inches (26 pounds) including wheels and handles. Carry-on baggage allowance is not refundable and not transferable. USD 44.99 USD 49.99 USD 59.99 USD 99.99
Check in baggage One bag, max 44 pounds or 20 kilograms. Per guest, per flight leg. Total bag size for check-in baggage (length+height+width) must not exceed 62″ (158 cm). Check-in baggage allowance is not refundable, not changeable and not transferable. USD 54.99 USD 59.99 USD 69.99 USD 99.99
Golfbag (max. 20kg/44lbs) Max. 20 kilograms or 44 pounds – per flight leg USD 55.99 USD 59.99 USD 69.99 N/A
Skis or snowboard (max. 20kg/44lbs) 1 pair of skis, poles and ski boots, or snowboard and boots per flight leg. USD 55.99 USD 59.99 USD 69.99 N/A
Bicycle (max 27kg) Max. 27 kilograms or 60 pounds – per flight leg. Bicycles must be wrapped in plastic, boxed or packed in a bicycle bag. USD 85.99 USD 89.99 USD 95.99 N/A
Special equipment (max. 15 kg/180 x 124 cm) Max. 15 kilograms or 33 pounds and 180 x 124 cm/70 x 48 in – per flight leg Hunting/sports gun: Max. 5 kg/11 lbs ammunition Musical instrument: In the baggage hold USD 55.99 USD 59.99 USD 69.99 N/A
Surfboard or large equipment Max. 44 pounds or 20 kilograms/109x29x25 in (277x75x65 cm) – per flight leg (Also sailboards, kayaks and other large equipment) USD 95.99 USD 99.99 USD 109.99 N/A
Seat type Description Online price during booking Online price after booking Price at check-in desk Price at gate
Standard seat 29″-31″ legroom. Per guest, per flight leg. USD 6.99 USD 6.99 N/A N/A
Standard+ seat 29″-31″ legroom. Per guest, per flight leg. USD 14.99 USD 14.99 N/A N/A
XL extra legroom At least 32″ extra legroom. Per guest, per flight leg. USD 39.99 USD 39.99 See price at check-in desk N/A
XXL extra legroom At least 35″ extra legroom. Per guest, per flight leg. USD 49.99 USD 49.99 See price at check-in desk N/A
BigSeat At least 37″ extra legroom, wider seat and footrest. Per guest, per flight leg. USD 149.99 USD 149.99 See price at check-in desk N/A
*On connecting flights, seat prices are per flight leg.
Meals Description Online price during booking Online price after booking Price at check-in desk Price at gate
Baguette with Ham and Cheese Hot ham and cheese baguette. USD 9.49 N/A N/A N/A
Child Meal Pizza Margherita with tomato sauce and cheese. Apple- or orange juice. USD 11.99 N/A N/A N/A
Super scrambled eggs Scrambled eggs with tomato and salad. USD 11.99 N/A N/A N/A
Mustard Chicken Chicken breast with mustard glaze, bacon, melted cheese, served with sweet potatoes and wild rice. USD 13.99 N/A N/A N/A
Sweet Chili Chicken Chicken with sweet potatoes, wild rice and sweet chili dressing. USD 13.99 N/A N/A N/A
Chicken Caesar Salad Romaine salad with grilled chicken, tomatoes, croutons, olives and Caesar dressing. USD 13.99 N/A N/A N/A
California Sandwich California chicken sandwich with avocado, bacon and mozzarella cheese on whole grain baguette. USD 11.99 N/A N/A N/A
WOW Club Sandwich WOW Club Sandwich USD 10.49 N/A N/A N/A
Noodles with Chicken Noodles with chicken, vegetables and sesame dressing. USD 13.99 N/A N/A N/A
Pizza Margherita Pizza Margherita with tomato sauce and cheese. USD 9.49 N/A N/A N/A
Vegan Falafel Meal Vegan falafel salad with chickpeas and beets. USD 13.99 N/A N/A N/A
Miscellaneous Description Online price during booking Online price after booking Price at check-in desk Price at gate
Priority Boarding Priority Boarding USD 9.99 N/A N/A N/A

Reykjavik to Boston — Wednesday, February 13, 2019

Baggage Description Online price during booking Online price after booking Price at check-in desk Price at gate
Carry-on bag Per guest, per flight leg. One piece per guest. Size: 22 x 18 x 10 in (26 kilograms including wheels and handles. Carry-on baggage allowance is not refundable and not transferable. USD 44.99 USD 49.99 USD 59.99 USD 99.99
Check in baggage One bag, max 44 pounds or 20 kilograms. Per guest, per flight leg. Total bag size for check-in baggage (length+height+width) must not exceed 62″ (158 cm). Check-in baggage allowance is not refundable, not changeable and not transferable. USD 54.99 USD 59.99 USD 69.99 USD 99.99
Golfbag (max. 20kg/44lbs) Max. 20 kilograms or 44 pounds – per flight leg USD 55.99 USD 59.99 USD 69.99 N/A
Skis or snowboard (max. 20kg/44lbs) 1 pair of skis, poles and ski boots, or snowboard and boots per flight leg. USD 55.99 USD 59.99 USD 69.99 N/A
Bicycle (max 27kg) Max. 27 kilograms or 60 pounds – per flight leg. Bicycles must be wrapped in plastic, boxed or packed in a bicycle bag. USD 85.99 USD 89.99 USD 95.99 N/A
Special equipment (max. 15 kg/180 x 124 cm) Max. 15 kilograms or 33 pounds and 180 x 124 cm/70 x 48 in – per flight leg Hunting/sports gun: Max. 5 kg/11 lbs ammunition Musical instrument: In the baggage hold USD 55.99 USD 59.99 USD 69.99 N/A
Surfboard or large equipment Max. 44 pounds or 20 kilograms/109x29x25 in (277x75x65 cm) – per flight leg (Also sailboards, kayaks and other large equipment) USD 95.99 USD 99.99 USD 109.99 N/A
Seat type Description Online price during booking Online price after booking Price at check-in desk Price at gate
Standard seat 29″-31″ legroom. Per guest, per flight leg. USD 6.99 USD 6.99 N/A N/A
Standard+ seat 29″-31″ legroom. Per guest, per flight leg. USD 14.99 USD 14.99 N/A N/A
XL extra legroom At least 32″ extra legroom. Per guest, per flight leg. USD 39.99 USD 39.99 See price at check-in desk N/A
XXL extra legroom At least 35″ extra legroom. Per guest, per flight leg. USD 49.99 USD 49.99 See price at check-in desk N/A
BigSeat At least 37″ extra legroom, wider seat and footrest. Per guest, per flight leg. USD 149.99 USD 149.99 See price at check-in desk N/A
*On connecting flights, seat prices are per flight leg.
Meals Description Online price during booking Online price after booking Price at check-in desk Price at gate
Baguette with Ham and Cheese Hot ham and cheese baguette. USD 9.49 N/A N/A N/A
Child Meal Pizza Margherita with tomato sauce and cheese. Apple- or orange juice. USD 11.99 N/A N/A N/A
Super scrambled eggs Scrambled eggs with tomato and salad. USD 11.99 N/A N/A N/A
Mustard Chicken Chicken breast with mustard glaze, bacon, melted cheese, served with sweet potatoes and wild rice. USD 13.99 N/A N/A N/A
Sweet Chili Chicken Chicken with sweet potatoes, wild rice and sweet chili dressing. USD 13.99 N/A N/A N/A
Chicken Caesar Salad Romaine salad with grilled chicken, tomatoes, croutons, olives and Caesar dressing. USD 13.99 N/A N/A N/A
California Sandwich California chicken sandwich with avocado, bacon and mozzarella cheese on whole grain baguette. USD 11.99 N/A N/A N/A
WOW Club Sandwich WOW Club Sandwich USD 10.49 N/A N/A N/A
Noodles with Chicken Noodles with chicken, vegetables and sesame dressing. USD 13.99 N/A N/A N/A
Pizza Margherita Pizza Margherita with tomato sauce and cheese. USD 9.49 N/A N/A N/A
Vegan Falafel Meal Vegan falafel salad with chickpeas and beets. USD 13.99 N/A N/A N/A
Miscellaneous Description Online price during booking Online price after booking Price at check-in desk Price at gate
Priority Boarding Priority Boarding USD 9.99 N/A N/A N/A

…and as you can see, the fees can add up pretty quickly.

For example, if you want to reserve a standard seat and carry on a bag for both the outbound and return flights, expect to pay an extra $103.96 for a total cost of $282.95, which is still not a bad price — but not quite the bargain for which you were hoping.

Then again, if you were going to be in Iceland for only 35 hours — as is the case with the aforementioned itinerary — you likely will not need to carry a bag aboard the airplane anyway.

Select Terms and Conditions

Fares includes all taxes, fees and carrier charges unless otherwise stated; and the lowest advertised fare is exclusive to MyWOW members. Restrictions and baggage fees apply.

Flights from:

  • Boston, Chicago, Los Angeles, Saint Louis and Pittsburgh to Iceland; Amsterdam, Brussels, Frankfurt, Dublin and London Gatwick Airport via Iceland. Based on lowest one-way WOW basic fare when booking round trip flights on www.wowair.us. The offer applies to selected flights during the travel period and is subject to availability, which is 3,000 seats at the time of launch.
  • Toronto and Montréal to Iceland; Amsterdam, Brussels, Frankfurt, Dublin and London Gatwick Airport via Iceland. Based on lowest one-way WOW basic fare when booking round trip flights on www.wowair.ca. The offer applies to selected flights during the travel period and is subject to availability. For a breakdown of fares, complete with charges, taxes and fees, please refer to the Booking summary in our booking engine on www.wowair.ca.
  • Amsterdam, Brussels, Frankfurt, Dublin and London to Boston, Chicago, Iceland, Los Angeles, Montréal, Pittsburgh, Saint Louis and Toronto via Iceland. Unless stated otherwise, prices are for one-way WOW basic flights per person including taxes when booking round-trip flights online and indicate the lowest price available at the time of sending. The offer applies to selected flights during the travel period and is subject to availability. Booking fee is not included in the price.

Other terms and conditions may apply.

Summary

If you are not based in any of the aforementioned cities, you would need to procure positioning flights to those cities; and regardless of whether you spend money or use frequent flier loyalty program miles, that dilutes the savings of the airfare.

Whether it is positioning flights or possibly connecting flights into other countries in Europe, realize that WOW Air has no partnerships with other airlines. This could potentially cause problems should the flight operated by WOW Air experience irregular operations.

Not that it is a significant factor — or perhaps to you it is — but you do not earn any frequent flier loyalty program miles or points with WOW Air, which could help to partially or completely offset the cost of a future trip.

Regardless, do your due diligence in finding a deal which offers you enough value to participate in this offer — but if you do not want to have to be concerned about paying fees and wondering what seat you will have when you arrive at the gate — and the thought of flying as a passenger on a no-frills airline for many hours while having your savings slowly erode away due to fees and positioning flights does not appeal to you in the least — then perhaps this sale is not for you.

I personally will not be participating in this sale.

Photograph ©2018 by Brian Cohen.

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