One Example of the Dichotomy of We Are All In This Together: American Airlines

On the same day which American Airlines released a touching video which proclaims that “You Are Why We Fly”, checked baggage fees for transatlantic flights between North America, Central America or South America and Europe increased by 25 percent from $60.00 to $75.00 on basic economy fares.

One Example of the Dichotomy of We Are All In This Together: American Airlines

The official video from American Airlines was released today, Tuesday, April 21, 2020.

Meanwhile, checked baggage fees for transatlantic flights increased on the same day — today, Tuesday, April 21, 2020 — that the aforementioned video was released, with the exact verbiage here: “For Transatlantic Basic Economy travel, a $60 1st bag fee applies for tickets issued on / or before April 20, 2020, and $75 for tickets issued on / after April 21, 2020.”

Summary

Could the timing of the increase of checked baggage fees be any poorer, with the release of the video and the substantial negative impact the current 2019 Novel Coronavirus pandemic has already had on the commercial aviation industry worldwide?

To me, both actions from American Airlines send a mixed message — but that message is not obvious in that it does not exactly scream out to me that “You Are Why We Fly” or that “We are all in this together.”

This article is the latest in a series pertaining to the 2019 Novel Coronavirus — which is also known as COVID-19 or 2019-nCoV or SARS-CoV-2 — pandemic in an effort to get the facts out with information derived from reliable sources…

…as well as attempt to maintain a reasoned and sensible ongoing discussion towards how to resolve this pandemic.

Other articles at The Gate which pertain to the 2019 Novel Coronavirus include:

Photograph ©2019 by Brian Cohen.

One thought on “One Example of the Dichotomy of We Are All In This Together: American Airlines”

  1. Christian says:

    Schmaltzy PR puff pieces don’t change the fact that American is jacking fees on the customer while the ink on the billions of dollars they just got isn’t even dry yet. Add in the new award change fees and they’ve managed to destroy the goodwill they generated by not withholding refunds. Wiping out that much goodwill in such a short period of time is really rather impressive when you think about it.

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